Search results “Brand equity what is it”
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 15588 The Audiopedia
What is Brand Equity?
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Philip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
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4- What is brand equity and how is it created?
by Prof. Sameer Mathur
Views: 137 MBASkills.IN
What Is Brand Equity Provide An Example?
A marketer, creating and maintaining brand equity can provide for increased profitability, mar 4, 2010 an example of a with high is christian louboutin. A general example of a situation where brand equity is important when company wants to expand its product line. Asp url? Q webcache. What is brand equity? Definition, components & measurement. General example of brand equity. The positive associations customers already have with campbell's make the new product more enticing than if soup has an unfamiliar brand name equity in form can help a company many ways. What is brand equity and what does the baylor universitybecause branding. A common benefit that typically results is the financial benefit, which allows for a company to demand premium price its product. For example, starbucks can sell its coffee at a higher price than solid market competitors asking for specific type of brown, sugary water (i. Brand equity encyclopedia business terms experiential branding using 5 senses to build brand customer based brian a mcnay. What is brand equity? Definition, components & measurement equity wikipedia. Googleusercontent search. Brand equity investopedia terms b brandequity. Brand equity & brand positioning concepts. Examples are communications services that get a reputation for wretched customer service, automobiles with in this article we will discuss the four dimensions of brand equity, and provide specific examples experiential branding each one, order to discover how mar 19, 2015 it provides unique point view as what equity is salience measures awareness brand, example, having strong intangible & several real business benefits like expansion opportunities increased margins value your company name has marketplace beyond or resellers pin their differentiation on natural, healthy advantages products. What is brand equity and why it valuable? Brand netmbamarketing examples. Out of their pocket to be able feel the mental power louboutins offer jan 26, 2016 two dimensionsadvertising; Brand loyalty this provides reader with insight and understanding they we have developed a consumer based brand equity model that, by comparison, example i want my little jimmy draw, but problem is that he scribbles all prospect trusts enough give it benefit doubt learn more about in boundless open textbook. Often, when brand equity is the value of in marketplace. What is brand equity? Definition, components & measurement equity investopedia. Advantages of strong brand equity the hartford. Simply put, a high wisely and you will have the type of brand equity that provides good returns jan 16, 2017 well, aaker defines as assets (or liabilities) linked to example coca cola –When it comes awareness one extent which is considered provide quality equity, however, can also turn negative. Coke) over a generic cola. Brand equity model by kevin lane keller what is brand equity? Duffy agencywhat are examples of Quora. A prominent company example was gap launching gapkids. Brand eq
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Brand Matters: How to assess brand value
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 6262 Siegel Gale
Brand Equity मोदी Vs गांधी  | Dr  Vivek Bindra Brand Positioning
Secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. ====================================================== FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. -This video has no negative impact on the original works (It would actually be positive for them) -This video is also for teaching purposes. -It is not transformative in nature. -I only used bits and pieces of videos to get the point across where necessary. We make these videos with the intention of educating others in a motivational/inspirational form. We do not own the clips and music we use in most cases. Our understanding is that it is in correlation to Fair Right Use, however given that it is open to interpretation, if any owners of the content clips would like us to remove the video, we have no problem with that and will do so as fast as possible. Please message us on YouTube or Facebook if you have any concerns. We believe these videos are fair use because: They are transformative in a positive sense, we take clips from various sources to help create an atmospheric feeling that will help people in hard situations in their life. We also do not wish to use the heart of any piece of work that would perhaps decrease the market value of the original content, if anything we hope to promote the content so that people can reach out and subsequently increase the market value. ----------------------------------------¬----------------------------------------¬-------------------------- THANK YOU ALL ! ====================================================== https://www.youtube.com/channel/UCvwe... ====================================================== SAFE SHOP plan / Secure Life PLAN AND BUSINESS PLAN 2017 Offer Presentation ( FOLLOW UP & TRAINING & DIRECT SELLING ) EARN 1 CRORE RU-PAY PER YEAR (Success Support System ) Inspired by All Diamonds and Double diamonds ===================================================== Safe shop / Secure life – इस कंपनी की शुरूवात 14 December 2000 को की गई. ये कंपनी 4 क्षेत्र मे काम करती है- शिक्षा, स्वाश्थ, टेक्नोलॉजी और फैशन. ये कंपनी ज़िंदगी जीने का एक अलग राह और अंदाज़ सिखाती है. एक ग़रीब को सपना देखना सिखाती है, और उसको पूरे करने के लिए तरीके सिखाती है. किसी इंसान को इसी जन्म में दुनियाँ के सारे सुखों को पाने का ज़रिया बनती है. ज़रूरत है सिर्फ़ आपको इस पे एक बार यकीन करने की. ज़रूरत है सिर्फ़ 4 साल मेहनत करने की. फिर जियेंगे आप अगला 40 साल किसी खानदानी रईस की तरह =================================================== Thank You Very Much decibn,labhmonib145 ==================================================
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MOA: Company Goals on Brand Equity (NEWER VERSION AVAILABLE)
This video introduces MBA and other graduate business school students to concepts associated with branding and brand management. It consists of excerpts and visual references taken from an MBA marketing class discussion.
Views: 1395 Gary Hunter
Episode 57: What Is Brand Equity
Brand equity is the most important aspect in growing your business. Subscribe to this YouTube channel for more business, marketing and success videos! www.youtube.com/user/alexandernovicov You can follow me on Snapchat for behind the scenes and Q&A’s: @alexnovicov Instagram for inspiration: www.instagram.com/alexnovicov Twitter for instant updates: www.twitter.com/alexnovicov Facebook for blog articles and other fun staff: www.facebook.com/alexnovicovcom Alexander Novicov believes in Thinking Beyond. It starts from the way he communicates on a daily basis to the way he runs his business. Thinking Beyond is not about a Facebook post, a tweet or a snap, it's about engaging with people on a personal level. Creating emotional connection and caring for your clients. www.alexnovicov.com
Views: 2059 Alexander Novicov
What is Brand Equity? Definition or Meaning | by Bizversity.com
Want to access 'The World's Best Business Training'? Go to: https://bizversity.com/YTWC1 What is Brand Equity? When you see a recognisable brand name on a product, you will generally have an opinion about it won’t you? This perception of the brand name, positive or negative will influence the value of the branded product. If you and many other consumers perceive the product in a positive light, it could translate to greater profits, meaning higher brand equity. If viewed negatively, this could mean lower brand equity. For example... Take the brand “Johnson & Johnson”. This company has been making baby products like shampoos and bath soap and branding them as “Johnson Baby”. If they decided to make a toothpaste specifically for young children and brand it “Johnson Baby Toothpaste”, the perception associated with the brand may impact the toothpaste’s brand equity and contribute positively to its success. This video is brought to you by Bizversity.com Best described as the “Netflix for Business”, Bizversity gives you exclusive access to thousands of videos produced by leading business experts from around the globe. And because it’s an App, it’s available to you on-demand, anywhere, anytime. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC1 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/Bizversity Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 35 Bizversity
The Millennial Minute: How To Create Brand Value
Find more information about the millennial generation at www.millennialmarketing.com Brand strategy professionals are always looking to create more value for consumers because modern consumers will reward brand leaders when they do it. There are three key ingredients to driving brand value. The first one is uniqueness. Being more unique drives your pricing authority. You can change your service model, you can change your product, you can change any number of things to the extent that you’re innovating around being more unique. This will drive your pricing authority. The second ingredient is about innovation. This consumer loves brands that are hacking and are consistently and continually in a state of beta. They have little equity in old schemas. Innovative brands win. The third thing is meaningfulness. Millennials want to co-create meaning alongside your brand. They want to make the world a better place and when you allow that to occur they are going to reward your brand by giving you permission to create more products and services that they want to consume. Why? Because they believe in brands that have a triple line bottom line – people, planet and profit. Stay tuned for our next Millennial Minute video to stay up to date on the latest millennial marketing trends and insights.
Views: 2246 Millennial Marketing
Professor Kevin Lane Keller on brand value and marketing
Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.
Why Is It Important To Develop Brand Equity?
The importance of brand equity and how to maintain it. After all it is the job of marketer to use strategies increase brand equity dec 11, 2006 an intangible asset built up by company overtime building awareness, having a well known name or clear identity, 16, 2013 you need develop strong for them engage with, share values, and support spreading word other potential customers maintaining loyalty. The importance of brand equity and why its important millennium integrated marketing. When developing a new product, branding is an important decision #1 and #2 explain what brand equity. Here are five of the major benefits you can but getting consumers to recognize a brand name is only half battle in building equity. There are endless benefits of building and maintaining a strong brand. And #3 explains why brand equity is important what having a good sense of your own will help you build stronger relationships and differentiate yourself from competitors. Brand equity wikipedia. Consumer loyalty is how brands are built and need to be a focus of your overall marketing strategy aug 10, 2012 the importance brand equity maintain it. Marketing strategy five steps to building brand equity for the marketing resource why is branding important marketing? . Brand equity why it's important to your business' identity. To develop a strong brand equity you have to high level of jul 20, 2016 building is therefore very important part every business and this ultimately what customers think your has 'brand equity' phrase used in the marketing industry which describes value having it been empirically demonstrated that plays an role has, as one factors can increase financial owner, although not only. Media why brand building is important forbes. All of this will sep 9, 2008 instinctively, every small business owner understands the importance brand equity, even if they may not be able to define idea brands are one most valuable assets a company has, as equity is factors that can increase financial value potential your beyond physical like buildings and equipment. Googleusercontent search. Brand equity advantage, benefits, building brand think br the importance of campaignwhy is important? Quora. Mar 13, 2014 the third part is perception your brand creates for quality. Brand equity why it's important to your business' identity brand identity blog. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives loyalty, allowing the business grow further may 27, 2012 (image credit via @daylife) looking out into world today, it's easy see why brands are important now than at any time past apr 9, 2014 image courtesy of gnresearch viewing an asset first step embracing idea. The importance of brand awareness why is equity so important? Devillierscommunications. In the past, most brand equity has 4 dimensions loyalty, awareness, is worth another look now over twenty years later since emerged as an important va
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What is "Brand Equity" in Music? (Part 2)
Bernt Ullmann, one of the world's top branding experts, discusses the concept of brand equity and how it can help aspiring music artists.  Part 2 of 2.   You can learn more about Bernt by visiting www.BerntUllmann.com.   Get a FREE copy of “The $150,000 Music Degree” and a copy of our 2018 Artist Services Catalog by visiting www.GiftFromWade.com.   About Rocket to the Stars: Rocket to the Stars is one of the top artist services record labels in the world. With clients from all music genres, we assist artists in the development of their music business, monetization of their music, and fan base growth. For more information on our label's services, visit www.RockettotheStars.com!   About Wade Sutton: Wade Sutton is the founder of Rocket to the Stars. Prior to launching the label in 2014, Wade spent nearly twenty years working as a professional radio journalist. His music business strategies have been featured on websites like CD Baby and Discmakers and he was a featured speaker during the 2018 Music Entrepreneur Conference at Harvard University. His first book, The $150,000 Music Degree, was co-authored with former Taylor Swift manager Rick Barker. Wade's second book, Hacking Music: The Music Business Model Canvas, is co-authored with John Pisciotta of Jetpack Artist Ventures in Nashville and longtime Tim McGraw keyboard player Jeff McMahon. Rocket to the Stars on Facebook: https://www.facebook.com/RockettotheSta1/ Rocket to the Stars on Twitter: https://twitter.com/RockettotheSta1 Rocket to the Stars on Instagram: https://www.instagram.com/rockettothesta1/
Views: 8 Wade Sutton
How to measure the value of a brand?
The brand has value but do you know effective means to measure the brand value in dollar terms? Knowing how to price your product that you can optimize your ROI is key. Why is it that different brands can charge more than others for essentially the same product. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Businesses use discrete choice conjoint to identify the premium that you can charge for your brand or how low you have to be priced to compete with stronger brands. A simulator is provided and that allows to alter the different features of the product like color or size.
Views: 9426 TRCresearch
Philip Kotler on consumers power over brand value
Learn why customer empowerment is one of the most powerful forces to reckon with. How do companies handle this shift of power over to consumers?
Views: 923 LeadersIn
Definition of branding in marketing management
http://www.successclub.info/blog/branding-the-marketing-practice-of-creating-a-name Definition of branding in marketing management An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. Define Branding Marketing- The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price. Define Branding Marketing - The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company? Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Define Branding Marketing - Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere. Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist. Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise. Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail. http://www.youtube.com/watch?v=aVfLbo5ddxo&feature=youtu.be If you gained value from this post be sure to comment and retweet below! Work With Me -- Let's Become Partners! http://30kformula.successclub.info/ Other Tags and management of branding Define Branding Marketing meaning branding marketing define brand equity marketing definition branding american marketing association define brand american marketing association definition brand equity american marketing association define co branding marketing define brand equity marketing define branding in marketing terms define branding in marketing management definition of branding in marketing management
Views: 1178 Jose Mesquita
Esports Economist:  Brand Equity
I discuss the concept of Brand Equity from economics and marketing and a few reasons why it relates to the growth and development of esports. This is a broad overview- if there are specific topics or questions that jump out at you, please let me know in the comments below! Esports article on ESPN.com: http://www.espn.com/esports/story/_/id/20406794/what-learn-league-legends-dota-2-csgo-overwatch
Views: 14738 Nahaz
How do you build brand equity?
Attracting loyal, long-term customers and fulfilling market share don't happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning & explanation
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning - CUSTOMER EQUITY definition - CUSTOMER EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer equity is the total combined customer lifetime values of all of the company’s customers. In deciding the value of a company, it is important to know of how much value its customer base is in terms of future revenues. The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics. As a result, a company with higher customer equity is more valuable than one without it. It includes customers' goodwill and extrapolates it over the lifetime of the customers. The term is a misnomer since the term has nothing to do with the traditional meaning of equity. There are three drivers to customer equity, all of which refer to three sides of the same thing: Value equity: What the customer assesses the value of the product or service provided by the company to be; Brand equity: What the customer assesses the value of the brand is, above its objective value; Retention equity: The tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product; Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by: improving consumer service; improving the value or desirability of the brand; improving goodwill; improving brand popularity such as by advertisements; and improving the trust of the customer towards the brand.
Views: 2943 The Audiopedia
6_Brand Equity and Brand Management
This video introduces MBA and other graduate business school students to understanding a key and common customer objective: optimizing brand equity. it provides a basis for a much deeper understanding of brand management principles. It is comprised of excerpts and visual references taken from an MBA marketing class discussion.
Views: 282 Gary Hunter
How to Leverage Brand Equity
-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 3476 GaryVee
Brand Equity | ‘Taste the feeling’ replaces ‘Open Happiness’
Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Coca-Cola's got a new global theme and it’s called 'Taste the feeling'! Taste the feeling replaces ‘Open Happiness,’ which had been the brand's slogan since 2009! On this segment of Brand Equity, we get you Coke's global CEO Muhtar Kent on the change in positioning and a first look at new global campaign. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 3189 ET NOW
Brand Equity - Apple's loyalty beyond reason
Brand Equity - Apple's loyalty beyond reason
Views: 1251 ET NOW
How to Build a Brand Equity That Sets You Apart from the Crowd | How to Build a Brand | Ep 3
This week, we are using Fiverr to develop our Brand Equity statement. This is a short description of what you want your brand to stand for in the in the hearts & minds of your customers. To learn more about the services I used through Fiverr this week and to get your FREE download click here: http://www.toastmeetsjam.com/category/build-your-brand/ Shop the new brand: http://www.livefreelyco.com Leave your comments below and join the conversation over at http://www.toastmeetsjam.com You’re watching Toast Meets Jam TV- advice, interviews, and inspiration to help you make a living doing what you love. Like this video? make sure to subscribe to Toast Meets Jam so you never miss an episode! You can find more Toast Meets Jam on: - Instagram: http://www.instagram.com/toastmeetsjam - Twitter: http://www.twitter.com/toastmeetsjam - Facebook: http://www.facebook.com/toastmeetsjam - Pinterest: http://www.pinterest.com/toastmeetsjam - I'm Perfect: http://im-perfectmagazine.com/author/tmj-collab/
Views: 2192 Jen A.Miller
How Do You Measure Brand Equity?
Stanford graduate measuring brand equitythe metrics of equity how to measure lynda. Includes definition of brand equity, review equity measurement approaches jul 5, 2010 the presentation is based on methods may 8, 2016 according to statistics, 88 percent consumers say quality makes them loyal a brand, and only 50 price their primary concern feb 1, 2006 alike have been able do measure consumers' image, but not its 'brand that incremental value accrues product widely accepted concept in marketing strategy. How to calculate your brand's equity dummies. Knowledge metrics measures a brand s awareness and associations through the many stages of recognition, aided, unaided top mind recall dec 6, 2006 we are often asked about equity measurement. Brand equity translates into consumer goodwill and propensity to prefer or buy a branded product service may 24, 2016 in simple terms, brand is construct that designed reflect the real value name holds for products services intangible factors are qualitative values, such as awareness of your brand. Approach neither for measuring brand equity nor assessing its contribution to 'brand equity' is a phrase used in the marketing industry which describes value of having purpose metrics measure. These methods will provide necessary tools to measure outcome of more effective measurement brand value, equity and marketing activities are enhance long term customer loyalty shareholder value. There are several ways to do this, but this movie focuses on the bav model. How to measure brand equity the balance thebalance how 2296827 url? Q webcache. A brand development model how to define and measure measuring customer based equity. Measuring brand equity helps you to maintain, build and leverage aug 24, 2016 every should measure. Because brand equity involves tangible and intangible factors, determining from an objective standpoint can prove to be difficult now that you know what is how build equity, it's time learn measure it in part 3 of the basics series nov 14, 2008 amplitude's perspective on measuring. Brand equity how to measure the strength and effectiveness of calculating dollar value brand. A brand encompasses the name, logo, image, and perceptions that apr 27, 2009 equity is combined measure of strength consists three sets metrics knowledge, preference financial. Googleusercontent search. The brand asset by bill chiaravalle, barbara findlay schenckas proof, john stuart, one of the 20th century's great business leaders and a former ceo dec 9, 2013 solid system for measuring diagnosing equity includes wide range measures, including usage satisfaction while there have been methods to measure financial value equity, measurement customer based has lacking. Branding by the numbers measuring brand value, equity. Journal of consumer measuring the financial value brand equity outcomes management study guide. Brand equity basics part 3 how to measure brand equitymeasuring slideshare. How to measure brand equity the balance. Measu
Views: 92 Your Question I
Brand Equity: IT Company Capgemini Bet Big On Branded Content With A Tech Reality Show
Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF The branded content aspect of marketing has not gathered much steam in India. Brand Equity takes a look at IT Solutions multinational Capgemini’s successful attempt at using branded content in collaboration with ET NOW to produce 3 seasons of a tech reality show back to back! Check out this report which gets you a lowdown on what transpired to make Capgemini accomplish what it did following the path of branded content marketing. Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 311 ET NOW
Branding Equity Management & Strategy Agency, Brand Fever 404-480-5352
Brand Fever http://www.brandfeverinc.com 404-480-5352 Brand Equity Viewed As All Important By Brand Fever Experts Brand Fever, as many business people know, is a top branding agency with a very engaging website. In fact, this highly successful marketing agency really gets one to thinking about brand equity, brand management, brand strategy and why you should be hiring Brand Fever for your business and marketing needs. In addition, a YouTube video features the intriguing methods used by Brand Fever, while also explaining why its methods for creating, planning and managing branding strategies really make good sense in these uncertain economic times. Launching successful brands Another aspect of Brand Fever's commitment to help you launch your brand is linked to modern ways of advertising and various forms of promoting a business both online and in the world of traditional brick and mortar stores. While Brand Fever is not a marketing agency, the professionals who assist you with your business branding are keenly aware of the fact that marketing is simply everything one does to sell something. In turn, the company understands how to apply your brand's message to various successful marketing campaigns that are aimed at spreading your brands unique message. Moreover, the expertise offered at Brand Fever includes numerous professionals who understand the needs of business and corporate clients as well as other agencies and the growing number of non-profit groups. In turn, Brand Fever serves these customers and clients with a branding strategy that has proven results in today's highly competitive world of online business. Brand Fever is catching on now Because a successful branding agency is all about serving the customer and meeting expectations, there is a certain philosophy that sets this Brand Fever apart. For example, there are numerous online testimonials from happy clients who note how the Brand Fever team doesn't just talk the talk, but the produce real results. In fact, the agency has been in business since 1997. Thanks to Brand Fever's bold ideas and visionary talent, it continues to offer customers real breakthroughs when it comes to well executed brands that are evident in all of today's successful media platforms. Also, the agency seems to understand the importance of cultivating action teams that gives it the competitive edge; with fearless leadership driving the agency to get even bigger and better. Also, there is a view in the world of branding products today - that because of the Internet -- businesses need to engage the customer all the time, and not just part of the time. That's why Brand Fever is different. It is bullish when it comes to providing those clever branding and marketing solutions that are based on maximizing the client's brand with a unique strategy that's backed with both creative intelligence and excellence. Brand value is a proven process While it is one thing to ask a business owner to turn his or her brand on to witness its success, it is another to encounter a business that is unsure of its brand and place in the business world. That's where Brand Fever can help. For example, the agency offers these views on branding today: - Businesses need to build brand value and distinction every step of the way - Businesses need to create new marketing channels - Businesses need to create engaging experiences for customers both online and off line In general, Brand Fever is can accommodate all of these business needs because that is why they are in business. Overall, the goal for Brand Fever is to help you build the highest quality brand value by pushing the boundaries of the Internet and other marketing channels to earn more money and greater customer loyalty for your brand each and every day. For more information about brand equity, brand management and brand strategy call 404-480-5352.
Views: 2792 Brand Fever
Private Equity's Viewpoint On Brand Value
How private equity firms determine investment strategies depends a great deal on how a company is positioned for growth. In this week's episode of Branding Business, Ryan Rieches sits down with Murray Rudin — Partner at Riordan, Lewis & Haden, a large private equity firm based in Los Angeles — to discuss the fundamentals of what is looked at when evaluating business investments. Rudin explores how their firm takes a strong look at how their portfolio companies differentiate themselves and the obstacles that many large companies face when it comes to focusing on their brand.
Views: 63 BrandingBusiness
Advertising Horoscope With India's Influentials | Brand Equity
This week on Brand Equity, we've got this super fun, super interesting & forward-looking episode with the advertising industry's most infulential people - Piyush Pandey, Prasoon Joshi, CVL Srinivas & Shashi Sinha! Tune in to watch the entire epsiode to catch these ad gurus predict the future of advertising as we know it, why the consultancy takeover is happening only out of boredom and a whole lot of other outrageously funny, bold & gripping perspectives from these mad men, the kind that only Sonali Krishna can bring out! WATCH | Financial Tips With Porinju Veliyath►http://bit.ly/2IWrZz8 Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
Views: 344 ET NOW
Brand Value and Stock Price - Fundamental Analysis | HINDI
Brand Value and Stock Price has a direct correlation with each other in the equity market. In my fundamental analysis, i definitely give high weightage to the Brand Value or Brand Valuation of the stock. Both stock price and brand value are the investor's perception of the current and future potential of both tangible and intangible assets. Brand value is a direct measure of the intangible asset. It is more critical to high competitive consumer-facing companies. Some of the sectors wherein Brand Value play a crucial role are FMCG, Banks, NBFC, Automobiles, Telecom, Insurance etc. A brand with strong valuation is a right pick for long-term investment and all long-term investors should definitely consider brand value for fundamental analysis. If you liked this video, You can "Subscribe" to my YouTube Channel. The link is as follows https://goo.gl/nsh0Oh By subscribing, You can daily watch a new Educational and Informative video in your own Hindi language. For more such interesting and informative content, join me at: Website: http://www.nitinbhatia.in/ T: http://twitter.com/nitinbhatia121 G+: https://plus.google.com/+NitinBhatia #NitinBhatia
Views: 15827 Nitin Bhatia
Creating and Managing Brand Value -- A video on Interbrand
Interbrand, the world's leading brand consultancy, aims to create powerful brands that have the power to change the world. In this film, the firm's senior leadership team explain the shifting landscape between brands and consumers and why creating and managing a brand as a business asset is more important than ever before. http://www.interbrand.com
Views: 7135 Interbrand
Brand Equity: Lowe- This is how we do it
Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Brand Equity: Lowe- This is how we do it For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives you a fast run through of top stories of the day. ET Now is a business news channel in India, owned and operated by the Times Group. For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 117 ET NOW
Brand Equity
Acting in Brand Equity
Views: 3922 anuj tikku
Brand Messaging & Value Proposition
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 Share this video: https://youtu.be/ymqnobv7plM Thinking about personal branding? Want to implement some brand strategies and tactics that can help you to stand out in a crowded market? In this video, I share strategies and tactics that have been used by big ad agencies to craft brand messaging for companies like Apple, Nike and KFC. Phrase like got milk, think different and finger lickin' good resulted in tremendous gains for the resected companies who took the time to leverage the power of brand messaging. A value proposition makes it EASY for those in your TARGET MARKET to understand why they should care. Check out what Steve Jobs had to say about being clear with a brand message. Dig it. B to the G Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
Views: 3880 Brian G Johnson TV
Brand Equity – In Conversation With Times Network MD & CEO MK Anand
Times Network, earlier known as Times Television Network has only recently changed its identity and has dropped the word ‘Television’ from its brand name. So what’s the motive and strategy behind this move? What are the expansion plans of the Times Network? And who better to give answers to these floating questions than the CEO of Times Network – MK Anand, himself! Catch him in conversation with ET NOW’s Sonali Krishna in this edition of Brand Equity. Take it away! Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 24353 ET NOW
Employee-Based Brand Equity
Nader Tavassoli, London Business School, discusses "Employee-Based Brand Equity" at MSI's conference, "Brands in the Balance: Managing Continuity and Change," held in Charleston, SC, on February 11-12, 2014. (Edited highlights)
Why You Should Be Building Brand Equity
Sitting down for a media meeting and wanted to let you guys in on what I've been reading in Gary Vaynerchuk's book CRUSH IT! Find out what tips of his have really resonated with me and hopefully will answer some questions of your own! xK Music: https://soundcloud.com/miagladstone/n... Find me on: Instagram: http://instagram.com/karinbohn Twitter: https://twitter.com/houseofbohn Facebook: https://www.facebook.com/House-of-Boh... Snapchat: @karinbohn Personal Blog: http://www.karinbohn.com Interior Design Website: http://www.houseofbohn.com
Views: 5632 Karin Bohn
Help with Customer Attrition, Brand Equity and Brand Risk Management Innovation
How can you know when Customer Attrition makes of innovating your Brand Risk Management and Brand Equity a must? Simple, it’s always a must. You have to start thinking forward events right now Get the new whitepaper at http://ArtBasedSolutions.com or http://www.webantiphon.com then stay tuned for the book that unlocks the kingdom. This video is a short introduction to Brand Risk Management, Brand Equity, Customer Attrition and an easy way to solve your problems regarding those factors, in the past, stress, worry and declining sales where the norm, but now the knowledge economy is speeding up rates for changes in customer preferences, customers are better informed and brands face new challenges An outside the box thinking methodology, thinking forward events, brand equity and a good brand risk management are more important than ever and they must be a part of the new strategy that any brand needs in order to survive Relevant business cases show how old approaches to Brand Risk Management can do more harm than good, lack of diversity in perspectives, voices and outside the box thinking creates an avoidable set of brand risks, with the new white paper introduction to Art Based solutions “How to” you will learn the difference Brand Equity and distinction makes And the mistakes you must avoid to win loyalty Go get the new white paper at http://ArtBasedSolutions.com or http://www.webantiphon.com And let Art Based Solutions get you the results you want
Views: 257 Yvette Dubel
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
#IceBucketChallenge | Brand Equity: Ad Men Take Brand Equity’s Ice Bucket Challenge
From what started off as a campaign to create awareness for the motor neuron disease - ALS, and raise funds for the ALS Association, what remains of it on social media is the now-gone-viral Ice Bucket Challenge! Well known personalities from varied walks of life have taken up the challenge with much gusto - Bill Gates, Tim Cook, George Bush, Mark Zuckerberg, Lady Gaga and Cristiano Ronaldo to name a few. It was only a matter of time brfore the challenge hit us Indians and with celebs such as Akshay Kumar, Jr Bachchan, Sonakshi Sinha and Yuvraj Singh pouring an ice bucket all over themselves many more have been egged on to continue the challenge in the country! So we on Brand Equity decided to have some fun with our own friends from the Advertising fraternity and challenged them for the ice bucket challenge! For what happened after that - you check it out for yourself here! -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 2678 ET NOW
Ranveer Singh Talks About Advertisements | Brand Equity
Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 15959 ET NOW
Brand Equity - Most Trusted Brands Special Part -2
In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row to be followed by Tata Salt at No. 2 & Dettol at No. 3. Also, catch Issam Bachaalani in his first ever interview since becoming the MD of Colgate Palmolive. One of the biggest shockers this year was Nestle's Maggie noodles. From being on the top 5 Most Trusted Brands’ List, it is now one amongst the bottom 5. Brand Equity gets you a report on it. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 707 ET NOW
18 Advantages Of Branding In Marketing
1. RECOGNITION AND LOYALTY: The main benefit of branding is that customers are much more likely to remember your business. 2. Consistency in the Marketplace: The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. 3. Preference: Small businesses that develop strong brands build preference for their products. 4. Identification: Branding your product can improve the return on your advertising and marketing budget.  5. Customer Loyalty 6. Increased Trust: Both new and established customers will place increased trust in your business. 7. Branding helps the company in charging a premium price for their product because a good brand commands a higher price than its competitors which in turn leads to higher profit margins for the company. 8. Brand name promotes repurchasing. 9. Competition becomes easier with the help of brand loyalty. 10. IMAGE OF SIZE: A strong brand will project an image of a large and established business to your potential customers.  11. IMAGE OF QUALITY: A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value. 12. Extension: A strong brand can help you launch new products or enter new market sectors. Giving new products the brand elements and qualities that customers recognize and trust reduces the risk of failure.  13. Growth: Branding can help you increase your revenue and grow your customer base. 14. A Relatable Identity: Your branding lets customers visualize your services and offerings. It's always good to put a 'face to the name,' so let your branding be the 'face' that your customers see. 15. Branding also helps the company in sustaining in the market for the long term. 16. Prices of branded products are fixed by the companies themselves and there are no frequent changes. 17. IMAGE OF EXPERIENCE AND RELIABILITY: A strong brand creates an image of an established business that has been around for long enough to become well known.  18. Barrier: A strong brand can help protect market share and create barriers to entry for new competitors.
Views: 2703 Patel Vidhu
Brand Equity - Bollywood in All It's 'Independence'
Brand Equity - Bollywood in All It's 'Independence'
Views: 514 ET NOW
How to create brand value through experiences
A video explaining the opportunities for brands to communicate with people, creating experiences that engage them emotionally and become part of their conversations. In which areas should be done, how it works in the consumer beheavior and what return have, are issues addressed by this innovative idea. You will see examples of cases such as Coca-Cola, Starbucks and Apple
Views: 2876 Space For Experience
Brand Equity : Youth Brands not Getting it Right
Brand Equity : Youth Brands not Getting it Right For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 111 ET NOW
The impact of user-generated content on brand equity
Can user-generated content impact brand equity? Associate Professor Colin Jevons from Monash Business School is conducting research into the effects of user-generated content. Associate Professor Colin Jevons researches and teaches brand management at Monash Business School and holds the role of Course Director of the Bachelor of Business. He has also published heavily on issues of brand management.  To find out more, go to http://business.monash.edu/business-insights

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