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Inside The Industry: How to Build a Brand in Fashion | The Business of Fashion x Topshop
 
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Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden at the Barbican in London to discuss the changing nature of branding in media, retail and publicity. Get your complimentary BoF Professional membership here ►►http://bit.ly/2yZWzTH BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O How to Build a Fashion Business ►► https://youtu.be/vqE0zLDBcAE How to Build a Career in Fashion ►► https://youtu.be/ZwzNvCqiST0 Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
GUERRILLA TACTICS FOR MARKETING CLOTHING BRANDS with Designer @JonPhenom
 
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Every fashion line or clothing brand needs to find as many tools as possible to market and create a larger awareness of their goods. Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. +EMAIL ME Designer.JonPhenom (at) gmail (dot) com +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom +PERISCOPE https://www.periscope.tv/jonphenom +SNAPCHAT @mr.jonphenom
Views: 38693 Jon Phenom
Ultimate Marketing And Branding Tips For Your Clothing Line
 
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Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6 Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year. Some of the topics we cover include: 1:25 - What Is Marketing? 2:25 - How To Leverage Live Events For Your Clothing Line 4:00 - Tips On Social Media Marketing 5:00 - Marketing Is About Overexplaining 6:45 - How To Structure Your Brand DNA 10:05 - Importance Of Multi-Skilled Team 11:00 - How To Create A Consistent Brand Image 12:50 - What’s The Best Way To Market A New Brand? 14:35 - Biggest Marketing and Branding Lesson Learned In Your Career? #startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it. About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!
Views: 4708 John Santos
I'm Starting a Fashion Brand. What Should Be My Instagram Strategy?
 
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Every fashion business needs a social media strategy, and Instagram is particularly important for our industry. But when you're starting a fashion brand, you may be wondering - what exactly should my Instagram strategy entail? The answer is different for everyone, however, there are key principles that ring true across the business. Tune in to find out what they are, then get to work to put them in action. Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 537 Scaling Retail
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 41579 Scaling Retail
How to Launch Your Fashion PR Strategy
 
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PR firms can cost anywhere from $1,000-$10,000/month - that's not very realistic for most startup fashion brands. Here's how you can get started on your own... Takeaways: 1. Sign up for BuzzSumo. 2. Have a Targeted List Building Strategy. 3. Understand That "No" Means "Not Right Now". 4. Nurture Your Relationships. 5. Have a PR Strategy and Timeline. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1873 Scaling Retail
Holiday Sales Strategy Planning for Fashion Brands
 
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While it might seem early to be thinking about holiday sales already, let me assure you- you need to start thinking now! In this short video I discuss a few strategies to get you going. Please feel free to share with other designers and brands that might need a little nudge to start planning :) EBOOK: Holiday Sales Planning at Any Time Of The Year: http://blog.scalingretail.com/product/holiday-sales-planning-at-any-time-of-the-year-ebook/ For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Excerpt from the Transcript! So the very first thing that you want to do as you're figuring out what you're going to do for the holiday is say to yourself, "Well, what's my assortment planning looking like? What are the styles that I'm going to be pushing for the holiday? Are these the same styles that I've been trying to push and sell for fall-winter, or is there something new? Is there a new collection? Maybe a couple of new styles?" If you have something new, great. If you don't, don't worry. You can still re-market and reconfigure what it is that you are pushing and selling for fall-winter, and make it have a more holiday focused marketing strategy. Pop Up Shops are an excellent way of getting in front of your customer. If you currently have an e-commerce platform and you're looking for a way to bridge that relationship, a Pop Up Shop in a strategic market is really going to help you figure out, "Are my products really marrying and getting matched up with the right customer base? Is my customer really reacting to my products the way that I want?" Almost a little bit of holiday marketing/price point analysis and kind of doing some behind the scenes work to figure out, "How are my customers really reacting to my product when they get to touch it, feel it, and ultimately they get to experience it and hopefully buy it?" So this is just one way of taking an e-commerce platform and turning it into something a little bit more tactile. The other thing you want to start to take a look at when you're looking at holiday, is really digital marketing. You know, this is a great opportunity to start to plan out how you're going to seed the market with Facebook ads, potentially Google AdWords, and how you're going to get people to drive traffic to your site, and potentially link up to any of your holiday promos. Now, as we know, all brands have holiday promos. You won't be the first. A lot of brands are hesitant to put things on markdown, or do two for ones, or give 25% off coupons. But if there's any time in the year you're going to do that, this is going to be the time. As you're starting to plan out what that digital marketing strategy looks like, plan it out in a very cohesive manner. Take a look at what the graphic assets are that you need. What are the assets you're going to need on your website in order to support those graphic assets out on Facebook? And ultimately, what's your budget going to be like, when you push those ads out? Your advertising, again, starts in October and slowly starts to ramp up. When you take a look at the sale cadence, October, usually things are pretty much full price. Come November, you're going to start to see people discounting things at 25 to 40% off, right around Thanksgiving. And then come the holiday, really the Christmastime, which would be the 21st through the 25th, you're going to start to see deeper discounts being taken, somewhere up to 50%. So start to take a look at like minded brands that are within your sphere. So if you're an accessories brand, look at clothing brands, vice versa. If you're an e-commerce platform and you're looking at a brand that does traditionally wholesale, maybe there's an opportunity for you to do some cross marketing. Maybe there's an opportunity for you to get in front of that wholesalers, buyers, through that cross marketing. This is a fantastic time for you to sit down and say, "How can I leverage the three most important months of my selling year and really get the most benefit out of it from a marketing and sales and branding standpoint?"
Views: 2053 Scaling Retail
CHOOSING YOUR FOCUS AS A DESIGNER | CLOTHING BRAND
 
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Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. SUBSCRIBE! https://www.youtube.com/subscription_center?add_user=DesignerJonPhenom I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining +EMAIL THE KID: hi (at) jonphenom (dot) com +FB https://facebook.com/CBMJonPhenom/ +INSTAGRAM: http://instagram.com/jonphenom/ +SNAPCHAT @mr.jonphenom +TWiTTERS http://twitter.com/jonphenom
Views: 930 Jon Phenom
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 738536 Ken Blu
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 16392 TEDx Talks
Zara marketing strategy
 
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Zara marketing and retailing strategies
Views: 4102 Abhishek Pathak
Banana Republic: Fashion Brand or  US Grand Strategy?
 
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Banana Republic is not just a clothing store. It is a term to colloquially describe Latin American nations run together by dictators and American banana companies. United Fruit, one of these companies collaborated with the CIA to enact a coup d’etat in Guatemala in 1953. Didem will tell you the story of the Guatemalan coup and how the clothing store is connected to the term Banana Republic. Links for further research: The Forgotten History of Banana Republic https://catapult.co/stories/the-forgotten-history-of-banana-republic Wild Company https://mzpz.com/2013/01/30/washington-post-review/ Colobian Victims Take on Chiquita for Funding Death Squads https://www.telesurtv.net/english/news/Colombian-Victims-Take-on-Chiquita-for-Funding-Death-Squads--20161201-0019.html The Miracle of the Modern Banana https://www.nationalgeographic.com/people-and-culture/food/the-plate/2016/08/the-miracle-of-bananas/ How the Global Banana Industry is the World’s Favorite Fruit https://qz.com/164029/tropical-race-4-global-banana-industry-is-killing-the-worlds-favorite-fruit/ Rotten Fruit https://www.ft.com/content/778739c4-f869-11db-a940-000b5df10621 Before Banana Republic was Mainstream Fashion, It was a Weirdly Wonderful Safari Brand http://www.adweek.com/brand-marketing/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059/
Views: 15140 ist
Amazon's Strategy for Fashion Expansion
 
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Amazon wants to grow its online presence selling apparel. To attract fashion brands, it is employing a new strategy on pricing and launched a new show to spark sales. Subscribe to the WSJ channel here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Follow WSJ on Facebook: http://www.facebook.com/wsjvideo Follow WSJ on Google+: https://plus.google.com/+wsj/posts Follow WSJ on Twitter: https://twitter.com/WSJvideo Follow WSJ on Instagram: http://instagram.com/wsj Follow WSJ on Pinterest: http://www.pinterest.com/wsj/ Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM
Views: 704 Wall Street Journal
What Prada Can Teach You About Branding
 
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http://SocialMediaMadeMeRich.com Here's a great video regarding the power of effective branding and packaging. Prada is a MASTER at this and entrepreneurs should take note. You'll discover how to position your company as a premium brand in the marketplace, over and above other competitors. You'll also learn hidden psychological influence factors that turn fans into loyal customers who become disciples for your products / services. Dedicated to your success, - Matthew Loop http://dcincome.com/blog/prada-branding-secrets-for-entrepreneurs Prada Prada Milano Prada men's shoes
Views: 17360 Matthew Loop
Creating a Winning Brand Strategy @ ASOS
 
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ASOS topped the LinkedIn Top Companies UK list in 2018. Here Holly Middlemiss, Employer Brand & Engagement Partner at ASOS, talks about what they do to create a winning employer brand strategy.
The Fashion Strategy - Why do some fashion organizations succeed and others don’t?
 
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Get your free chapter when the book launches: http://eepurl.com/c1SlLP Learn more: https://fashionbuyingmerchandising.com/2017/09/01/the-fashion-strategy-business-book/ Why do some fashion organizations succeed and others don’t? How do the best fashion brands achieve long lasting success? What do the best fashion companies do that set them apart? Why some companies make it to the top only to go bankrupt a few years later? Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries. In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives: • Leadership • Problem solving • Vision • How we see our people • Building creativity and innovation There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.”
Clothing Line Sales Strategy : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Clothing line sales strategies require you to make sure that you are communicating what is truly unique about your items. Learn about a great clothing line sales strategy with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 7127 eHow
Influencer Marketing, Personal Branding Strategy, Changing the Education System | AskGaryVee 240
 
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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk QOTD: 27:45 : Who is the last person that you positively impacted? #TIMESTAMPS: 2:55 : What's your perspective on Document V/S Creating? 7:33 : How to build a fitness social media platform using influencers? 16:55 : How would you work with VaynerTalent Clients for Personal Branding in the music industry? 22:15 : Top 2 things you would change in high school education for struggling students? -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). ---- Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com iTunes Podcast | http://apple.co/1QxEM7m Wine Library | http://winelibrary.com
Views: 196281 GaryVee
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 317793 Marketing 360
Brand Positioning Strategy
 
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After you've established a brand promise it's time to work on your brand positioning strategy. Jim introduces a framework to help you better understand your business in relation to the market.
Views: 4690 snapclass
ZARA's Business Model via Its Operation Strategy
 
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ZARA is the world's largest retailer for fashion clothing. Its success is largely attributed to its operational excellence. This operational excellence is discussed in this video in detail. The video also talks about the strengths of ZARA.
Views: 3779 Geek Industry
1. Do You Really Want to Start a Fashion Business? | #BoFEducation
 
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Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label. ►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Views: 122643 The Business of Fashion
How to Create the Optimal Content Marketing Strategy
 
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http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 35392 Fanatics Media
SELLING CLOTHES ON SHOPIFY (MARKETING STRATEGY 2018)
 
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Marketing Strategies for Shopify Dropshipping Stores Selling on 2018! Let's learn together with 4 Real Shopify Case Studies! NEW! 🏆 Free Bonus Shopify Trial: https://www.shopify.com/?ref=entrepreneur-talk [Video Audit + My Support] 🕵‍♀DropShip Spy Tool: https://dropship-spy.com?aff=Entrepreneurtalk (Spy on Products and Ads) 📗 Best Niches for 2018: https://gumroad.com/l/nicheebook 👨‍👩‍👧‍👦 Free Shopify Mastermind Group: https://www.facebook.com/groups/208265739729366/ 👨‍🏫 Book a Skype Coaching Call: https://entrepreneurtalk.as.me/ --------------------------------------------------------------------------------------------- Wanna know how to sell clothes on shopify on your shopify dropshipping store this 2018? Well I'll go over a never talked marketing strategy you can copy for you Shopify Store. I'll do this Shopify Case Study So you see what to do as a clothing seller! This will be a Shopify store review or shopify Live audit. I'll go over 4 Real Shopify Stores and Review all of them and give them the best shopify dropshipping marketing strategy. Shopify DropShipping Stores --------------------------------------------------------------------------------------------- ♦ FAQ PAGE: https://gum.co/yRYg ♦ Shipping Policy: https://gum.co/yqZXX ♦ Return Policy: https://gum.co/KTsE ♦ Product Description: https://gum.co/rkFBk #Shopify 2019
Views: 6825 Entrepreneur Talk
The Fashion Switch by Joanne Jong | Branding, Strategy and Innovation
 
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Watch the video highlights, introduction speakers and the author talk from The Fashion Switch book launch. Discover the new rules of fashion and how to stay top of your game in the digital age. In her talk, Fashion Business Expert Joanne Yulan Jong describes how, in today’s digital world it is the customer who calls the shots, turning traditional business models upside down and inside out. Her book The Fashion Switch offers retail and fashion businesses a path through the chaos, many of whom are running to stay relevant in a rapidly changing landscape where the old rules of business no longer apply. The Amazon bestseller The Fashion Switch book explains just that. It’s a practical handbook for owner led fashion brands and independent creative businesses that shows how to navigate the challenges of a rapidly changing market, recognize and seize its opportunities. Inside the book, discover: • How to create a successful fashion brand • How to stand out in a crowded market • How to build brand trust • How to innovate your fashion brand • How to make your brand profitable • What the future of fashion holds • Fashion brand success stories ABOUT THE AUTHOR Joanne Yulan Jong is the London-based fashion designer, creative director and author. Owner of strategic fashion consultancy, Yulan Creative, She has twenty-five years of experience developing fashion brands in the UK and Internationally, twelve years of these working with luxury fashion brands such as Giorgio Armani in Milan. Her winning combination of high-level creative vision and entrepreneurship has resulted in a proven track record of creating breakthrough business for clients. Author website: www.joanneyulanjong.com Contact us for a free first chapter [email protected] CONNECT WITH YULAN CREATIVE Yulan creative is a London based award winning strategic fashion brand consultancy Website: www.yulancreative.com Twitter: yulancreative Facebook: yulancreative Instagram: yulan_creative
Views: 188 Yulan Creative
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 765739 TED Archive
Zara: How a Spaniard Invented Fast Fashion
 
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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Nineteenth video of the Behind the Business Series. Zara is a Spanish clothing and accessories retailer. Zara was founded in 1975 by Amancio Ortega. Zara is the main brand of the Inditex group, the world's largest apparel retailer. Inditex also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. As of 2016, the main owner of Inditex, Amancio Ortega, was the second wealthiest man in the world.
Views: 379977 Business Casual
Video/The New Role of Fashion Shows in Brand Strategy
 
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Aimed at wider audiences and a part of brands’ storytelling, as Milano Fashion Week kicks off today the fashion shows will be consolidating their new role as of recent years, as explains in this video Paola Cillo of the Department of Management &Technology. Fashion shows have in fact taken up a new role in in company strategy and are now aimed at a wider audience (the general public and consumers and not just journalists or buyers) thanks also to the fact that images of shows can now be shared, and commented, immediately on the web and social platforms. Fashion shows are also no more simply a commercial tool but are now part of a brand’s wider storytelling strategy. And they have become more and more real pieces of art – where the true content is not so much the product but the messages that the designer wants to convey about the brand.
Views: 564 UniBocconi
Fanny Damiette - Director of Brand Strategy, SSENSE
 
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Fanny Damiette is the Director of Brand & Marketing Strategy for SSENSE, a Montreal-based fashion platform currently serving 114 countries and generating an average of 32 million monthly page views. Founded in 2003, SSENSE is pacing the vanguard of directional retail with its mix of luxury, streetwear, and avant-garde labels. In her role, Fanny leads various branding, marketing and customer insights initiatives for the company. Prior to joining SSENSE, Fanny was a consultant and the head of trend forecasting at Saguez & Partners, where she worked on branding projects for leading commercial real estate and investment firms in Europe. Fanny is currently a guest lecturer at the Institut Français de la Mode in Paris, where she is also a mentor and coach to young fashion technology entrepreneurs. She holds an Executive MBA from IFM and a joint BBA from Reims Management School in France and Tongji University in Shanghai. http://www.dynamicmtl.com subscribe to our channel: https://www.youtube.com/channel/UCN9EDkNTHRFCS04qZYE1jTg
Views: 303 DynamicMTL
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
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At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 30363 BrandStorytelling.tv
Master in Fashion Marketing - From Strategy to Branding | IED Milano
 
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Master in Fashion Marketing - From Strategy to Branding, thesis projects 2016/2017. Coordinator: Manuela Sacco More info: http://po.st/fashion_marketing Follow us on: IED Official Facebook: http://po.st/FB_IED IED Official Instagram: http://po.st/IG_IED IED Milano Facebook: http://po.st/FB_IEDMI IED Milano Instagram: http://po.st/IG_IEDMI
Do I Need a Celebrity Endorsement Marketing Strategy?
 
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Since fashion magazines starting replacing supermodel covers with movie and TV stars, celebrity endorsement marketing has been all the rage. Of course things have changed. Today’s celebrities extend beyond traditional figures into other personalities and social media stars. And certainly platforms like Instagram are at the center of our attention. So do you need an celebrity strategy and if so, how should you make it happen? Tune in to find out. Follow Us: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 296 Scaling Retail
GROW Your Personal Brand FAST - Top Personal Brand Strategy For Instagram
 
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How To Grow & Monetize Your Instagram Account Fast - http://bit.ly/ExclusiveIGTraining Instagram Inner Circle Facebook Group - https://www.facebook.com/groups/334263223692413/ --------------------- FREE Advanced Instagram Training - http://bit.ly/ExclusiveIGTraining Grab My Instagram E-book free - https://m.me/372923593070781?ref=instagramhacksebook --------------------- Oh, Hey there! If you’re new here, my name is Anthony Groeper. I run a six-figure Instagram Marketing Agency and when I first started making these videos it was just for a small handful of people who requested it because they were trying to grow their pages like crazy, but had no clue what to do.. Since then, those few people I started making videos for has turned into an ARMY! An Army of people determined to grow their Instagram accounts and turn it into a machine that will give them a freedom paycheck. What’s a freedom paycheck? It’s when your making enough money from Instagram that you can quit your job, and live on your terms. You have the freedom to live out your passions, without being tied down to a job, or anyone. I have received hundreds of emails/messages/etc… from people sharing results, growing their accounts, quitting their jobs, traveling the world all from these videos here. So I made it my goal to disrupt the current failing education system, and show people skills they can use to operate in this new, digital world. If you’ve landed on this channel, it’s probably because your trying to grow on IG, well, subscribe and welcome yourself into the family! And if you want a step by step guide to follow when it comes to growing and making money from Instagram quickly, your going to want to watch this - http://bit.ly/ExclusiveIGTraining (If your tired of wasting your time, and wasting your money trying to figure things out, this is perfect for you) Welcome to the channel! Anthony ------------------ Want me to grow your Instagram for you? [email protected] Powerlikes, Consulting, Services - [email protected] Instagram - https://www.instagram.com/redpillsuccess/ Facebook - https://www.facebook.com/groups/334263223692413/
Views: 15038 Anthony Groeper
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 511265 The Futur
Best SEO strategy for Fashion Brands 2018
 
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SEO for fashion brands can be very competitive, as high volume keywords involve detailed research and knowledge of fashion seo techniques. Clothing and style companies need a clear commitment to business growth when starting with fashion SEO as it is an investment into their business in the long run. Yes, you can rank for specific search terms within hours! The high competition high volume search terms you should be focusing on will take time for any ecommerce store. Discover more fashion marketing tips: https://youtu.be/LqE8_zlCQ50 https://www.instagram.com/lmgfashion/
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Burberrys Success Story - Video Production - Marketing Strategy - Tell Your Brand Story
 
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#fashion #burberry #art #winbigmarketing #digitalmarketing #seo #adwords #hashtag #brandstory #technology #buildyourbrand #socialmedia #videoproduction #brandstory #digitalmarketing #growyouraudience #makeyourmark #growyourbusiness #smallbusiness #advice
Seth Godin Breaks Down the Brilliance of Nike's Brand Strategy
 
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Seth Godin breaks down the brilliance of Nike's brand strategy. Seth is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth. THIS IS Marketing book link: https://amzn.to/2AXqbBk Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand What's in My Gear Bag? Btw - When you purchase via my links you're supporting my channel to help me make more awesome stuff for you! Gear bag: https://amzn.to/2IgalGh How I cart everything around: https://amzn.to/2KzNUKp Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl Goto lens: https://amzn.to/2rlLbMy Workhorse lens: https://amzn.to/2IhdANC Boom mic: https://amzn.to/2wiVVAq On camera mic: https://amzn.to/2HVNf8r Wireless lav mic: https://amzn.to/2IbGHSH Key lights: https://amzn.to/2IkppCL Kicker lights: https://amzn.to/2KzKsQ9 Camera monitor: https://amzn.to/2rlKiDI Favorite travel tripod: https://amzn.to/2rmdtGP Headphones: https://amzn.to/2jzHHlw Storage: https://amzn.to/2KErwzv Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux Pro lens for interviews: https://amzn.to/2FPRwog Travel drone: https://amzn.to/2rmyQYO Local drone: https://amzn.to/2HQGEfw Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 6077 Behind the Brand
The 11 Must-Use Social Media Strategies to Expand Your Brand
 
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Elevate your company to new heights by going off the beaten track. Read more at: http://www.entrepreneur.com/video/240295 Related: 11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions http://www.entrepreneur.com/article/235596 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 38827 Entrepreneur
Nike Marketing Strategy Analysis
 
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This is a Marketing Strategy Analysis on the company Nike.
Views: 9039 Caleb Randolph
Victoria's Secret Marketing Strategy Analysis
 
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A basic analysis of the Marketing Strategies of Victoria's Secret.
Views: 875 Viraj Tamhankar
Nike's Marketing Strategy
 
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Marketing Class Presentation
Views: 907 Jess Chestnut
Nike Marketing Strategy Analysis
 
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Marketing Strategy analysis for Nike
Views: 1130 Meghan Rowland
Burberry case study on WeChat Strategy
 
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Burberry Wechat Wonderfull Strategy. In china, Burberry represents a Premium brand of prestige, far from what we know in France or England. “Burberry” is a phenomenon in China; it is the brand that has managed to attract young and rich Chinese people in the last few years. More information : http://marketingtochina.com/burberry-conquering-china/ Other Wechat Case studies http://marketingtochina.com/top-10-advertising-campaigns-wechat/ Other wechat Marketing strategies http://fashionchinaagency.com/
Views: 3378 Advertising China
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul