Search results “Naming brand process”
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 765621 TED Archive
Naming: Phases of Strategic Brand Development
Click Here To See More From This Expert: http://www.docstoc.com/video/102014250 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 80712 docstocTV
Guide On How To Choose Domain Name & Brand Naming Strategies
Have you ever been stuck trying to figure out a great domain name for your portfolio? Have you ever wondered whether you should use your personal name or a brand name for your domain name? MrBenBurns attempts to answer these questions with a few tips, tricks and tests to put your domain name ideas through. Choosing the right domain name is a vital step in creating your digital brand. Whether you're a freelancer, trying to get jobs with bigger agencies, or a small business owner ready to launch a brand online, following these steps to choose your domain name and test it will help you pick the right one... or two. Sponsored by Porkbun! Click here to get a .design domain name for $5 👉 http://porkbun.com/futur 5 tips 01:29 Make it short 01:40 Make it easy to spell 01:49 Make it easy to say 01:52 Make it easy to remember 02:00 Make it yours 03:10 Should you use a business or brand name? 03:55 Should you use a personal name? -- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS* Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Artlist: https://goo.gl/aN8idZ — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Ben Burns Cinematography– Stewart Schuster Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 15528 The Futur
Advanced Tips on Naming a Business | NameStormers Brand Naming Development Company
Even though several introductory free naming guides and naming checklists are available from other name consultant firms, few company naming consultants reveal the keys to a successful brand naming process. In this naming video, Mike shares 5 NameStorming® secrets used to develop a company, product or service name. Specializing in business naming and brand naming services, we can conduct linguistal and legal reseach, test the success of your name, design logos and taglines for your branding strategy and more! Keep these NameStormers tips in mind when naming a company, service, brand, nonprofit, or product: 1. Memorability is the Golden Rule. The perfect name makes the perfect first impression. 2. Take the negative off the table during a brainstorming session. Keep only the best. 3. Encourage everyone be the advocate, not a critic. 4. Think like the customer to connect with rationale and emotions. 5. The best names are rarely the safest. Contact NameStormers at (512)-267-1814 and get creative, timely, and efficent brand naming services for a flat fee.
Views: 19702 NameStormers
Naming a New Brand or Product Should be an Objective Process
How should you create a new name for a brand or product? Anna Drabik, Associate Director Brand Development at Innovation Protocol, speaks on behalf of how to use naming to tell the right story, and processes to make it an objective process. ====================================================== About Innovation Protocol: Innovation Protocol is a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. We serve innovators – those ready to transform their businesses and reinvigorate their industries. http://innovationprotocol.com/
Views: 51 InnovationProto
Sasha Strauss | $100,000 of Brand Strategy Advice
A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 151286 BINA LA
Brand Strategy: 4 Tips for Naming your Startup
Brand strategy is one of my favourite topics. Today I share my 4 tips for finding the perfect name for your startup. This is the first step of creating a brand. I talk about brand names like Twitter, Instagram, Facebook, AirBnB and more. As bonus, let's have a look at Apple. Steve Jobs loves apples, so he decided to call his company Apple. Initially nobody wanted to work with him, because they could not get their head around why a computer is compared with an apple. And now look at the success! Millions of people type on apples every single day! Because of Steve Jobs the dictionary need to be updated. That's why we call him visionary! Apple is no longer a healthy fruit, it's sophisticated hardware for anyone who can afford it. You know what they say, one apple a day keeps the doctor away! So make sure you get your apple!
Views: 1410 Abbie Ping!
The NameStormers Edge | Naming Company | Brand Name Development Services
Since 1985, NameStormers has worked with thousands of international companies to create memorable and engaging brand names in less time and for less money. Some of the top ad and branding companies enlist us to generate the best names possible for their business, products, and services. We set a flat fee for company naming and brand naming services including logo and tagline design, guiding your team through a fun and professional creative process. NameStormers can analyze the success of your new brand name before finalizing it by testing customer responses and through legal and linguistal research. Clients work directly with senior people and benefit from our open communication policy and experience that exceeds just about every other naming consulting firm still in the industry today. Read our customer reviews and hear why other clients choose NameStormers for their company naming needs. Contact NameStormers at (512)-267-1814 and get creative, timely, and efficient brand naming services for a flat fee.
Views: 1429 NameStormers
Naming, Branding and Legal Concerns: How to Build an Ownable Brand
Lots of time, money and heartache is wasted in the brand design process because people don’t understand the basics of intellectual property law and don’t take proactive steps to clear and protect their brand assets. Many find out their name and/or package design can’t be registered and legally protected, or worse – they find out they’ve unknowingly infringed on someone else's intellectual property and get slapped with a lawsuit. We'll share best practices and the key steps you need to take to create an ownable brand that can be legally protected. Enjoy the replay, and subscribe below to be notified of future events. http://www.sterlingcreativeworks.com/naming-branding-and-legal-concerns/
Views: 36 Cynthia Sterling
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How to file and register a trademark WITHOUT a lawyer!!!
http://vondranlegal.com/zip-counsel-affordable-trademark-legal-services/ YES YOU CAN SHARE THIS VIDEO ON YOUR SOCIAL MEDIA NETWORKS. MAKE SURE TO SUBSCRIBE TO OUR POPULAR CHANNEL! DON'T FORGET TO WATCH THIS IMPORTANT VIDEO WHICH TALKS ABOUT HOW TO "SEARCH" BEFORE YOU APPLY FOR A TRADEMARk. https://youtu.be/R7GqsYgOV4s Attorney Steve® does it again, this time with a helpful video for startup companies and individuals looking to register a federal trademark but who may not have the money to hire an intellectual property or trademark lawyer. This video is general legal information only and NOT legal advice or a substitute for legal advice. Trademark registration can be MUCH MORE COMPLEX than highlighted in this video. It is important to always do a thorough trademark search BEFORE applying for a trademark through the USPTO. Once you file, you cannot get your money back. So make sure there is no one else using your trademark before you apply. You can do this by searching the internet. Search for domain registrations that may be similar. Search on Google. You can Thomson Thomson to run a detailed paid search. You should also try to pick "arbitrary and fanciful" names as opposed to suggestive and descriptive terms. In other words "Nike" or "Xerox" are better names than "Sports Shoes Company" or "Copy Paper Inc." Be creative - think out of the box. Also, keep in mind there are many different things you can get a trademark (for goods) or service mark (for services) for. Examples are: 1. Your company logo 2. A slogan you use in your business 3. Nicknames (ex. "Johnny Football") 4. Your business name These are just a few of the common examples. At any rate, this video should help you understand what lawyers do when filing a trademark. This is the same process companies like LegalZoom do. So in short YOU CAN DO IT without a lawyer if you take time to read the screens, and watch some of their helpful videos the USPTO offers. If you need help and are willing to pay a LOW FLAT RATE FEE - we can help you. We can also help with the following: 1. Trademark name searches (we can help you pick a good mark to build your brand on) 2. Registering trademarks and service marks 3. Responding to office action letters (refusals or denials) from the trademark examiner 4. Cease and desist letters 5. Trademark arbitration, mediation, litigation 6. Domain name disputes For more information, call us at (877) 276-5084 or click on the link at the top of this page to go to our corporate homepage. As we like to say - we are The First Name In Legal Services" Hope you enjoyed this video!! Check out our others. Keep in mind there are RISKS associated with filing your own trademark with the USPTO (such as having to respond to an office action letter, or having your trademark denied when a good search would have prevented the filing), but many people are finding that filing a trademark application (for example to start your own clothing line, or a name of a band, or product name) is not as mysterious as people once thought. ATTORNEY STEVE TIP: Make sure you SEARCH your mark BEFORE you buy a domain name, engage in advertising, name your product etc. There is nothing worse than picking a name that some other company already has or which is "confusingly similar" to their name, This means your trademark will not register. This is the biggest risk of filing for your own trademark. Sometimes it is worth the money to just pay trademark counsel to search and file for your corporate trademark. We can do slogans, logos, and company names. _______________ PLEASE SUPPORT US ON PATREON - OUR GOAL IS TO BE THE LEADING PROVIDER OF LEGAL NEWS AND INFORMATION BUT WE THERE IS NO WAY WE CAN DO IT WITHOUT YOUR SUPPORT. LET'S CHANGE THE WORLD TOGETHER: http://www.Patreon.com/AttorneySteve
Views: 83069 Steve Vondran
Brand Matters: Brand naming in M&A scenarios
In this episode of Brand Matters, we speak to Christian Turner, global head of naming, about how naming can affect the outcome of a merger, acquisition or spin-off. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1480 Siegel Gale
Simplicity: the Key to Building a Successful Brand
BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 108518 MeetTheBoss
Brand Naming
A great name is one of the most powerful tools in branding. It becomes the ambassador of your company and a promise to your customers. It is your brand’s mnemonic beacon of identity. Like a lighthouse, it directs customers to your package. Learn the do’s and don’ts of brand naming secrets that will give your brand a competitive edge.
Views: 152 ThatBrandGuy.com
Brand Product Matrix  Relationships Diagramed  Branding and Naming Strategies
Education, Medicine, Health, Healthy lifestyle, Physics, Chemistry, Maths, Nihilist
Views: 630 Nihilist
5 MIND BLOWING Logo Design Tips ✍
So over the past couple years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey! Sponsored by Squarespace! 10% OFF code: PATERSON http://www.squarespace.com/williampaterson Great Graphic Design Resources! https://creativemarket.com?u=Willberto Instagram: http://instagram.com/willpat Thanks for watching! Hope you enjoyed this video! If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below! If you like what I do, and you want to partner with me: Partner with me through Patreon : http://patreon.com/user?u=35829 Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk Hire me: http://www.williampatersondesign.com If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information. Hire me: http://www.williampatersondesign.com
Views: 1050911 Will Paterson
Create brand names - branding yourself - rebranding to get the most exposure
http://timothy-thomas.com Create brand names, branding yourself, and rebranding to get the most exposure for your business. Stop chasing customers and business partners. That is not the way to conduct a successful business. Build a brand by building rapport and credibility. You don't have to hire some super expensive marketing firm to get it done, although it is easier to just pay someone if you don't know what you are doing. Here is what you need to do. 1. Come up with some cool brand names for yourself. Here is a hint. Your name!!!! 2. Learn the art of branding yourself. How do you do that? First you need a personally branded website. Not your boring site, but something with a little more customization and excitement. Stop trying to sell people. Just focus on people problems and let then know how you can solve their problems. Stop trying to sell everything to everybody. Just focus on the customers problems. 3. Learn about rebranding. According to Wikipedia... Rebranding is is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors. http://en.wikipedia.org/wiki/Rebranding These are 3 simple techniques you can use to create brand names for yourself or business, ways of branding yourself but customizing your website, facebook, twitter, google plus, youtube channel, pinterest, instagram, etc, and lastly rebranding which is really shutting down the old you and recreating a new you. Kind of like a night club doing a building remodeling job and then changing the name. That is what you call rebranding. People like new shiny things, and they will pay for it. Get your personal branded package setup today here at... http://timothy-thomas.com
Views: 79 Tim Thomas
Brand Naming Video from NameStormers
Christy recounts how she created a product name for a new grape tomato. The concept mapping, stream-of-consciousness name development process she describes also works well for company naming, service naming and nonprofit naming too.
Views: 2275 NameStormers
Six Creative Ways To Brainstorm Ideas
Original Post: http://www.verticalmeasures.com/content/six-creative-ways-to-brainstorm-ideas/ Do you ever have an issue developing ideas? Here are six creative ways to overcome hitting a roadblock when generating ideas. Website: http://www.verticalmeasures.com Facebook: http://www.facebook.com/verticalmeasures Twitter: http://twitter.com/verticalmeasure
Views: 523353 Vertical Measures
Naming Your Brand: Does it really matter?
DOWNLOAD MY FREE TWITTER GUIDE: http://savvysexysocial.com/subscribe/ SUBMIT YOUR QUESTION FOR A VIDEO: tumblr : http://schmittastic.tumblr.com SUBSCRIBE TO THIS YOUTUBE CHANNEL: http://dft.ba/-SSSYouTubeSubscribe I'M A SOCIAL MEDIA FRENZY: twitter : http://twitter.com/savvysexysocial twitter : http://twitter.com/schmittastic facebook : http://facebook.com/savvysexysocial google+ : http://bit.ly/AmyGPlus tumblr : http://schmittastic.tumblr.com instagram : http://instagram.com/schmittastic ALL MY MARKETING LIFESTYLE CONTENT: http://savvysexysocial.com WHAT I DO: http://VlogBoss.com MORE VIDEO AWESOMESAUCE: http://youtube.com/schmittastic http://youtube.com/schmittasticjr http://youtube.com/vlogboss Triple S, ep. 185 Filming with a Canon T4i. Editing with Adobe Premiere Pro. // Got a good question from an email subscriber this week: "Why did you choose to name your YouTube channel 'SavvySexySocial' versus your name? What are the pros and cons?" -Makia I get this question a lot because a lot of people who are elevating a personal brand to become an industry expert will use their own name. For this Savvy Tuesday we'll talk about the process of choosing a name for your brand/blog and how important it is to being remembered by your audience. The fact of the matter is that ultimately the name that you choose doesn't matter. You can go with your personal name or not. The people who are remembered are the ones who are doing great things, putting out value and sharing interesting content that people want. If you never do anything to make a mark, your name will never matter regardless of what you chose. Savvy Sexy Social was never considered to have my birth name because of a couple reasons. I already had a personal presence online (Schmittastic) which was attached to my life vlogs and other passions. I needed something entirely separate for my new blog which would focus strictly on social media marketing and best business practices. In terms of launch and refraining from confusing people who might think this thing already existed, I came up with an individual name that would be an eye catcher, but also true to the purpose. Could I have called it Amy Schmittauer, Social Media Consultant? Sure. There's no reason why that really wouldn't have worked because my content would have helped me stand out. But I came up with something fun. Something cute that I would love to repeat back to people and tell them all about my work. And so that's what I stuck with. Go with what would make you happiest. Maybe people are telling you to use your name, but you'd rather not. Then come up with something that you love and run with it. You have to be excited to talk about it and the name might just be that thing that helps you. It is for me. I find it weird to talk about a blog that is the same as my name. 'Hi my name is Amy Schmittauer and I write the Amy Schmittauer blog.' Not really my thing, but people do it. So big deal! In the case that you want to sell the presence you're building down the road, maybe you don't want your name to be attached to it so that you can make it a smooth transition. For Savvy Sexy Social, that would be difficult because it's a very personal presence that I have in the videos, so for it to change drastically that would be a challenge to retain the audience. But maybe your situation is different and it would benefit you to come up with a unique name. Don't go with what you choose because all the experts are telling you the right thing. Go with your gut and be happy with it. If you're doing something special people will not only know your brand's name, they'll know your name, your dog's name, your Twitter handle, you other Twitter handle, you web address and your YouTube channel. Maybe even your email. When people care, they find you.
Views: 3387 Amy Landino
14 Must Follow Tips for Naming Your Startup
A startup name. It’s what people use to identify your company, and it can seem like a daunting task. Why is the name so important? Read our take on: https://valuer.ai/blog/14-tips-naming-your-startup/ A startup name.It’s what people use to identify your company, and it can seem like a daunting task.It’s the face of your company and everyone wants theirs to stick.Why is the name so important?A bad company name can be a signal to investors that you’re not to be taken seriously.So don’t let mental blocks overwhelm you on your path to creating a great name.Let’s say you have your headset on a name and you love it. MailChimp is a perfect example, their marketing strategy is also very entertaining, unique and memorable.They took names that rhymed with or sounded like MailChimp, like ‘MaleCrimp‘ and ‘FailChips‘, turning these ‘alternative’ brand names into their own unique ad campaigns.– Use Expert Help –There are consultants in the market that can help you, but usually, it’s not cheap.Even so, here’s a list of some free online resources if you’re open to anything.EditNamiumA great startup name generatorName MeshAn intelligent ranking and classification process that helps finds startup names.PanabeeNot just a cute logo, it's a search tool for domain names and company names.Werd MergeDoes what it says, it combines two or more words together.NamelixA generator for business names.– Test your Idea –Say it out loud.Check how your name sounds and get feedback.Ask your family and friends, your neighbors, your co-workers, the more opinions you get, the better.If you have the resources to be able to test the market, try advertising your company with different names and see what works best.– First Impression –Don’t pick names that suggest unpleasant situations or have negative connotations.At worst, your company could shut down, at best, it’ll give people a good laugh.If you get it wrong the first time, it’s not the end of the world, you can choose to rename your company.Example – This startup was a place for fashionista teenagers to crowdsource fashion advice.The name?Fashism…needless to say, the company shut down in 2013.– Take your Time –The best things come to those who wait.If you really want to have a title that will turn heads, it’s better to spend more time creating the proper name, rather than rebranding the whole company later.However, there are a number of companies that have rebranded, changing their name along the way.If you do feel that your company is in need of a name change, which is an exciting journey in itself, make sure to keep a few things in mind.Is your name no longer relevant?Is it too generic?Are you having copyright issues?Or is it just way too much of a mouthful?If you check at least one of these questions, it’s worth going through the process of finding a new company name.– Availability –It’s always annoying when you think you’ve finally found the one, only to find out that it has already been taken, or even worse, it’s trademarked.There are an unlucky few that didn’t find out their name was trademarked until much later.Example – One famous example would be between the WWF (World Wide Fund for Nature) and WWF (World Wrestling Federation), now named WWE (World Wrestling Entertainment).The two entered into a 13 year long legal battle of the acronym.It’s possible that you could encounter some legal issues when you’re naming your company.In the U.S., you can check the U.S. Patent and Trademark Office, and the European Union Intellectual Property Office in the EU, to avoid this kind of situation.– Avoid –Geographic names – it’s helpful if you’re limiting your market to the area you’re referring to, but if your looking to expand outside your local areas, avoid it.They limit your market potential, it’s not usually beneficial if you want to expand your business to other areas.Example – Kentucky Fried Chicken is one of the most well-known examples who came across this issue.Instead, they rebranded, abbreviating their name to KFC.Initials and numbers, it may have significance to you, but to a wider audience?In some cases, having a set of initials or numbers can make the company unmemorable, unless these initials and numbers hold significance to lots of people, but the chances of that are very low.Think international, make sure that your company doesn’t make too many embarrassing logo mistakes by choosing names that have already been used, or choosing a name that means something offensive in another language.It’s fairly common.ConclusionAll in all, mental blocks can be a difficult feat to overcome.But to get the best results, go into the naming process with an open slate.Don’t let your wants and need get in the way of creating the name that’s going to make you memorable to investors and customers alike. LinkedIn https://www.linkedin.com/company/valuer.ai Facebook https://www.facebook.com/ValuerAI/ Twitter https://twitter.com/ValuerAI Instagram https://www.instagram.com/valuer.ai/?hl=en
Views: 30 Valuer ai
Brand Naming Market Research
Brand Naming Insights from NameQuest offers tips and advice for performing market research on your potential product/brand names. NameQuest is the first and foremost company when it comes to name development and name research thanks to their tried and true Verbal DNA process. If you require NameQuest's services for product/brand name development and/or research, visit NameQuest.com today.
Views: 4 NameQuest
Brand Name Ideas Tools - Find A Name And See If It's Available On The Web
Brand Name Ideas Tools - Find A Name And See If It's Available On The Web. Some free tools to help give you an idea what to call your brand. http://Panabee.com http://NameChk.com Happy-Me Business Visit My Free Training Website Forum For More Lessons. https://free.paulnicholson.com
Views: 73 Paul Nicholson
888: 4 Things to Remember When Naming Your B2B Brand w/ Doug Kessler
In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners. Doug shares: 1) Why you have to remember that a name isn't everything 2) What should possibly be on your list as non-negotiable for a good B2B company name? For instance... easily pronounced when read easily spelled when heard must not imply the wrong thing domain name available avoid existing vendor names 3) How do you remove subjectivity from the process 4) How do you actually start generating names? Resource to check out: Onym, https://onym.co/ Check out the blog post that goes into even more detail: https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/ Click here to connect with this guest on LinkedIn.
Views: 0 James Carbary
Brand Naming Insights | Importance of Verbal Branding | NameQuest
Naming Company Insight: Today, your customers have more options and choices, but they have less and less time. The NameQuest Verbal DNA advanced brand name creation process is designed to apply linguistics towards marketing your products. Since 1984 NameQuest has been offering verbal branding services and proven systems customized to your exact needs. The NameQuest Verbal DNA methodology, which allows us to do more than simply name your product; we verbally brand your product. If you need brand name research and development that reflects the quality of your product and company, contact NameQuest by e-mail at [email protected], Voice +1 480.488.9660 or by visiting NameQuest.com.
Views: 134 NameQuestUSA
Naming a Product - Brand Naming Insights - NameQuest
All strategic brand name research initiatives begin with a need. The need for product name research may spring up in any part of the new product development process. To better grasp the meaning of strategic brand name research, one must first comprehend the distinctions between brand, visual brand and verbal brand. For more information on brand name development and research, visit NameQuest.com.
Views: 7 NameQuest
Brand Naming Insights | Naming a Product | NameQuest
All strategic brand name research initiatives begin with a need. The need for product name research may spring up in any part of the new product development process. To better grasp the meaning of strategic brand name research, one must first comprehend the distinctions between brand, visual brand and verbal brand. For more information on brand name development and research, visit NameQuest.com.
Views: 84 NameQuestUSA
Brand Naming Tips
Views: 212 marshallstrategy
Naming Your Brand (YouTube, Blog etc)
When starting a brand, naming your brand is always one of the first things to consider. Naming your brand is like naming your baby and you want to choose the perfect fit. In this video, you'll get a general idea about deciding between a personal name and a creative branded name and how to find creative names to choose if you're just starting out. This applies to how to name your YouTube channel, blog, or website. If you enjoyed this video be sure to give it a thumbs up, leave a comment, and subscribe for more content like this if you haven't already. Hit the notification bell so you never miss an upload.💜 How did you name your channel, blog, or brand? Was there a creative process behind it? Let me know in the comments! Check out my blog post for more information: https://moonallured.wordpress.com/2017/08/23/behind-the-name-sheliveslove💖/ Social Instagram: MoonAllured
Views: 70 Moon Allured
Types of Brand Names & How To Choose One
Head over to my blog to learn more and download my free naming worksheet (pdf) - the process I use to brainstorm names for my clients: https://ebaqdesign.com/blog/brand-name/ Are you tired of searching for the right name? It’s hard to find a good brand name. One thing that will give you a head start on the naming endeavor is an understanding of the types of names that are out there. Hello everyone this is Arek Dvornechuck from Ebaqdesign and today Im going to share with you the different types of names and how to chose one for your brand. Let’s look at some of the famous brands and learn from them. The first type of brand name is name after Founder. 1. Names after Founders Many companies are named after founders. It might be easier to protect that type of name and It satisfies an ego. Naming after founder works extremely well in fashion. A great example is Gucci named after founder Guccio Gucci. Another great example is Tiffany, named after Charles Lewis Tiffany. Founder names are best for luxury & high-end brands. 2. Descriptive names Descriptives names work by telling you exactly what the company does. These names convey the nature of the business. A great example is Facebook. A book of faces. Descriptive names clearly communicate the brand story. Another good example is Groupon. A group of Coupons. They are usually hard to trademark, so you may want to slightly tweak the words. It also makes the Groupon name fall into the next category of the Farbicated names. 3. Fabricated names Because it’s so hard to find new names, companies invent names by changing, adding or removing letters. A great example is Kodak,which is just a made-up name, invebted by the founder who liked the “K” letter. Another good example is Verizon, which was created from he word “horizon” with a small tweak to it. These types of names offer the most creative altitude for a brand. 4. Metaphor names These types of names work by reflecting imagery and meaning back to the brand. A perfect example is Nike, which is a Greek goddess of victory. Metaphor names bring to mind the experience or positioning of a brand. Another good example is Amazon, which is the biggest river in the World. These names are interesting to visualize and make for powerful differentiators. 5. Acronym names Acronyms have been used for brand names since branding beginnings and they are nothing more than a series of unrelated uppercase letters. The most known example is probably IBM, that stands for International Business Machines. Acronyms are just short-hand version of descriptive name. Another good example Is CVS, that stands for Convenience, Value and Service, but who really care about that? It’s just CVS. They’re usually chosen to solve the problem of multi-word long names, however they’re extremely hard to protect. And the last name category on my list is Real Words. 6.Real Words. Real word names are just words taken out of a dictionary that suggest attributes or benefits. A great example is Uber, that means super, excellent, more than just a taxi. Another good example is Sharp, that stands for the company’s first product - an ever sharp mechanical pencil. This type of name works well for a company with big, bold and broad ambitions. As you already know, you can name your brand in a variety of ways. Do you have a preference for a particular type of name? Leave a comment below and hit that like button. Make sure you subscribe to this channel if you want to get notified about my new videos that will help you with the branding of your business. http://ebaqdesign.com Good design is good business.
Views: 28 Arek Dvornechuck
The School Logo and Branding Process  (Sandhurst)
Every school brand that we create is as individual as the school itself. By investing time, care and the best creative talent, we created school brand that is consistent, powerful and unique ensuring better engagement with prospective parents or potential new staff and cementing your standing within the local community. Blue Apple Education Website: https://www.blueappleeducation.com/ Blue Apple Education’s creative team love nothing more than to meet face to face, giving us a better understanding of your school’s ethos and values. 61A King St, Knutsford WA16 6DX T: +44 (0) 330 223 0766 E: [email protected]
What is Branding?
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1464016 NorwichBSchool
Brand Naming Insights | Name Research | NameQuest
Hello. Welcome to brand naming insights from NameQuest, the Science of Verbal Branding. NameQuest is the first, and most experienced company dedicated exclusively to global brand name development and research. In today's over-communicated global economy, effective verbal brand communication that is achieved through name research is not just important, it is critical. Before market researchers assume responsibility for any U.S. or international name research initiative, they should have a clear understanding of what name research can do for their organization. For more information visit www.NameQuest.com
Views: 398 NameQuestUSA
Naming a Brand
Naming a Brand - http://marshallstrategy.com/contact When naming your brand, product, or service, there is a wide range of name types you may wish to consider. For more insight on how to develop a strong name, and to learn how to clearly articulate your company story like who you are, what you do, and why you matter, visit our website at MarshallStrategy.com and follow us on Facebook and @MarshallStrat.
Views: 218 marshallstrategy
NYMEO : Naming Agency / Interview: International brand names creation
Elizabeth Hargrett gives some advice about International brand name creation
Brand Institute, inc. Market Research Naming Design and More
Nightly Business Report. Brand Institute, Inc. the Premier Brand Naming Consulting Agency comments on Everlast as a Brand. || Brand ... all » Institute, Inc Branding, Naming, Market Research, Regulatory, Design and more..
Views: 3154 brandinstitute
How to Use a Focus Group for Brand Name Candidates
http://CatchwordBranding.com How to use a focus group to develop and test a new brand name or corporate identity, presented by naming expert Laurel Sutton.
Views: 3768 Catchword Branding
Brand Institute, inc. Market Research Naming Design and More
CNBC Interviews James Dettore from Brand Institute, inc the Premier Brand Naming Consulting Agency comments on Johnson & Johnson being the ... all » most trusted Brand in America. ||Brand Institute, inc Medication Naming Experts Research & Regulatory Consultancy
Views: 1766 brandinstitute
Starting From Scratch - Picking a Name
**I SOLD LFTOVRZ** In athis Series I will be creating a brand from scratch. I know a lot of people that watch my videos are in this same boat. So I wanted to start a new brand and go through the whole process with you guys. The series will be called "Starting From Scratch" and the brand will be called LEFT OVERZ. Follow Up with all things Big Brandoh and Youtube related on Instagram @hodnarbgib (BigBrandoh Backwards) http://www.instagram.com/hodnarbgib follow my personal social media @BigBrandoh if you want (nothing T shirt or Youtube related) check out "The Business" on www.BigBrandoh.com I break down how to build a business around your heat press. I explain where to buy a good quality press that is budget friendly, where to buy a good cutter for the lowest price, where I buy vinyl and how to start building up your customer list and keep them coming back. All from the comfort of your own home. For those wondering, you can check out my List of Plastisol Heat Transfer Company's that I use, who I use for single colors, multi colors, who has the biggest gang sheets, who has the best quality for the lowest prices that i've found over the years. It's called "The List" on www.BigBrandoh.com
Views: 4488 Big Brandoh
Brand Naming Insights | Trademark Names | NameQuest
NameQuest | Naming Company Insight: The term "trademark" is often used interchangeably to identify a trademark or service mark. Because the ownership of a trademark creates value for your organization, it is vitally important that your legal team or trademark attorney be involved in the process. The verbal brand name development generally works within the realm of marketing terms. From a legal perspective, your trademark attorney will scrutinize your names with variations of what I refer to as the naming spectrum. For more information on brand name development and research, visit NameQuest.com.
Views: 28 NameQuestUSA
Copywriter, Branding Consultant & Company Naming Consultant Scott Silverman: "Blind Date"
Los Angeles copywriting, branding & company naming agency Articulated Brands (articulatedbrands.com) was founded by brand strategist, marketing consultant and TV, print and website copywriter Scott Silverman in 2007 to make big business branding techniques available to companies of every size. The veteran marketing and advertising copywriter specializes in positioning & messaging, helping companies differentiate and clearly communicate their unique strengths to their targets. The copy for this speculative commercial, "Blind Date," was written in conjunction with Lucky Airlines of Detroit, Michigan. It was directed by Nick Hill. To view more copywriting, company naming and brand strategy portfolio samples, please visit the tiny yet powerful, the highly strategic & effective... yes, folks, you heard it here first... you can visit the world's first message-centric branding agency, articulatedbrands.com. Or, you can simply shoot your new best friend, Scott, an email: scott (at) articulatedbrands (dot) com.
Views: 25 Articulated Brands
Branding Consultant, Copywriter & Company Naming Consultant Scott Silverman: "Tigers' Doc's"
Los Angeles copywriting, branding & company naming agency Articulated Brands was founded by brand strategist, marketing consultant and TV, print & website copywriter Scott Silverman in 2007 to make big business branding techniques available to companies of every size. The veteran marketing and advertising freelance copywriter specializes in positioning & messaging, helping companies differentiate and clearly communicate their unique strengths. The copy for "Tigers' Doc's" was written in 2012 in conjunction with Lucky Airlines of Detroit, Michigan. Directed by: Nick Hill. To view more copywriting, company naming and brand strategy portfolio samples, please visit the tiny yet powerful, the highly strategic & effective... yes, folks, you heard it here first... you can visit the world's first message-centric branding agency, articulatedbrands.com. Or, you can simply shoot your new best friend, Scott, an email: scott (at) articulatedbrands (dot) com.
Views: 72 Articulated Brands
Domain names for soloprenuers :: Brand On Purpose TIP#002
Not sure whether you should use your name, or a business name as you launch your new thing? I've got a couple of answers for that Q. The process of choosing your domain name can be downright debilitating when you’re first starting out — with years working in the start-up industry and currently narrowing down to working with just solopreneurs — I’ve got a quick tip on how to choose a domain name for your business that will keep your brand on point! Read the full post here: http://helenescott.com/how-to-choose-a-domain-name-for-your-business/
Views: 258 Hélène Scott
How To Start A Clothing Line With Less Than 50 Dollars
In this video we’ll go over what it takes to start your clothing line, from setting up your business accounts to registering the brand in your city. We will look into ways for you to save money. FREE Supplier List: http://bit.ly/Apparel-Download I may not be able to go over everything you would like in this video, so I’ll be creating some more soon. Comment below with any questions you would like me to address. Here are the interval times and links for important terms I discussed: 1. Plan: 1:25min- Leanstack: http://leanstack.com/ 2. Business Name: 1:53min- USPTO: http://www.uspto.gov/ 3. Legal Structure: 3:03 min- Sole Proprietor and DBA: http://1.usa.gov/1j4lodQ 4. IRS- EIN Number: 5:19min- Register For Your EIN: http://1.usa.gov/18bJ7JL 5. Wholesale/ Sales Tax Permit: 6:06min 6. Accepting Payments: 7:08min- Square: https://squareup.com/ 7. Website: 8:15min- Blue Host (30 Day Money Back Guarantee) http://www.bluehost.com/track/bluejay90 Shopify: http://bit.ly/Get-Shopify 8. Shipping: 10:31min- USPS https://www.usps.com/ 9. Social Media: 11:05min 10. Tips: 11:50min Start A Brand ASAP- Connecting entrepreneurs with the resources and content they need to start their business ASAP. Download the free manufacturer and supplier guide and also receive the 10 Step Program right to your inbox. http://bit.ly/Apparel-Download John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos SC: @revivejohnny LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 ***Fiverr- Logo Design and Graphics http://tracking.fiverr.com/SH1rz *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
Views: 1434731 John Santos
Companies Brand Name used | How to sell domain names for profit buy and sell website business
how to buy and sell domain names part time for profit flipping domain names for profit how to sell domain names on godaddy selling domain names to companies buying and selling domain names for big cash profits pdf how to sell a domain name privately buying and selling domain names 101 sell domain name instantly -------------------------------------------------------------------------------------------------------- For Business Related Question- [email protected] --------------------------------------------------------------------------------------------------------- Buy mic🎙️ - https://amzn.to/2wiKchX 👉SUBSCRIBE Link US OR CLICK 🔔 BELL ICON 📲 https://www.youtube.com/MakeIndia?sub_confirmation=1 Is video mein maine kuch top information bataye hai jo hindi urdu language me hai video 2018 tec. se related hai #BigTechnical #bigtechnical Join me on - 🌐Facebook - https://m.facebook.com/groups/1901017739984061?ref=dbl&_rdr 🌐Twitter- https://twitter.com/ 🌐 Instagram - https://www.instagram.com/ 🌐 Google Plus - google.com/+ Useful website link- http://top.howFN.com https://www.howFN.com --------------------------------------------------------------------------------------------------------- Please Dont Forget to Like, Share & Subcribe ---------------------------------------------------------------------------------------------
Views: 1344 Big Technical
BRAND IDENTITY: Brand Names, Logos & Designs
******************************************************************************************************* Enroll in the "BRAND IDENTITY: Brand Names, Logos & Designs" course for just $14 here: https://upskillacademy.zenler.com/courses/brand-identity-brand-names-logos-amp-designs&cpn=UPSKILL30OFF ******************************************************************************************************* You would notice that every successful business out there has a particular branding that we immediately associate something with. As soon as you hear its name, you relate it with either a particular service, name, person, or reputation – you name it. That’s because they are able to capture people’s ATTENTION. That’s because they’ve mastered how to create the RIGHT branding. SO, HOW DO THEY DO IT? There is actually a process to it, and you will learn about it in this course. In this course, you will learn how you can boost your brand with a step-by-step blueprint that is designed to attract customers, and get them where you want them to be – in a mindset tailored to seeing you as a solution to their problems. This course is designed to equip you with powerful branding strategies devised for your business needs - filled with tactical tips that will help you build an awesome brand that will surely get the attention of loyal customers. ******************************************************************************************************* Enroll in the "BRAND IDENTITY: Brand Names, Logos & Designs" course for just $14 here: https://upskillacademy.zenler.com/courses/brand-identity-brand-names-logos-amp-designs&cpn=UPSKILL30OFF ******************************************************************************************************* Also, please subscribe to the channel and leave a comment below! Website: http://www.upskill.xyz Udemy: https://www.udemy.com/user/upskill-courses/ Facebook: https://www.facebook.com/pages/UpSkill-Academy/1469776953320543 Twitter: https://twitter.com/upskillcourses
Views: 34 Upskill Courses
Target Brand Taste Test
How do Target's store brands measure up against name brands? GMM #1126! If you like Mythical food videos, go subscribe to http://youtube.com/ThisIsMythical SUBSCRIBE to GMM: http://bit.ly/subrl2 | Watch today's GMMore episode: https://goo.gl/RUo2db | Don't miss This Is Mythical: https://goo.gl/tDrTuo Join us in donating to the Innocence Project at https://www.innocenceproject.org/. Every donation helps continue their mission of exonerating the wrongly convicted through DNA testing and reforming the criminal justice system to prevent future injustice. For rules and more info on how to submit a #10SecondTour go to http://www.rhettandlink.com/10secondtour Follow Rhett & Link: Facebook: http://facebook.com/rhettandlink Twitter: http://twitter.com/rhettandlink Tumblr: http://rhettandlink.tumblr.com Instagram: http://instagram.com/rhettandlink Other Rhett & Link Channels: Main Channel: https://youtube.com/rhettandlink Good Mythical MORE: https://youtube.com/user/rhettandlink3 Rhett & Link EXTRAS: https://youtube.com/user/rhettandlink4 GMM Merch: http://rhettandlink.com/store Watch More GMM: Choose a Season: http://bit.ly/2axhxZN Popular Videos: http://bit.ly/2afIJ12 Latest Uploads: http://bit.ly/2aZMw3K Will It?: http://bit.ly/2a64BiV Taste Tests: http://bit.ly/2a4v5hZ Listen to our FREE podcast, Ear Biscuits: Apply Podcasts: http://apple.co/29PTWTM Spotify: http://spoti.fi/2oIaAwp Art19: https://art19.com/shows/ear-biscuits JOIN the RhettandLinKommunity: http://bit.ly/rlkommunity Mail us stuff to our P.O. Box: http://rhettandlink.com/contact Submit a Wheel of Mythicality intro video: http://bit.ly/GMMWheelIntro We are two Internetainers dedicated to giving you a daily dose of casual comedy every Monday-Friday on our show "Good Mythical Morning." Thanks for making us a part of your daily routine. Be your mythical best! - Rhett & Link Credits: Executive Producer: Stevie Wynne Levine Writer/Producer: Edward Coleman Writer/Producer: Lizzie Bassett Writer/Producer: Kevin Kostelnik Writer/Producer: Micah Gordon Writer/Producer: Ellie McElvain Associate Producer: Chase Hilt Technical Director/Graphics/Editor: Morgan Locke Editor: Casey Nimmer Additional Graphics/Editing: Matthew Dwyer Art Director: Colin J. Morris Production Assistant: Saagar Shaikh Content Manager: Becca Canote Set Construction/Dresser: Cassie Cobb Intro Motion Graphics: Digital Twigs http://www.digitaltwigs.com Intro Music: Pomplamoose http://www.youtube.com/pomplamoosemusic Outro Music: Pomplamoose http://www.youtube.com/pomplamoosemusic Wheel of Mythicality Music: http://www.royaltyfreemusiclibrary.com/ All Supplemental Music: Opus 1 Music | http://opus1.sourceaudio.com/ Microphone: ‘The Mouse’ by Blue Microphones http://www.bluemic.com/mouse/
Views: 4840280 Good Mythical Morning
Pharmacy Retail Software: How to sell different brand names when they have the same generic drug
sometimes when medicine of a particular brand is out of stock, you can sell the same generic drug by another brand name. Our techie tells you how to manage generic drugs in Candela for pharmacy. For more details visit: http://candelapharmacy.com/
Views: 67 Retail Talk
We asked Alumni "What does the name Nelson Mandela mean to you?"
As part of a deliberate process of collectively creating and building an identity and brand for our yet-to-be officially launched Nelson Mandela University, on the back of the name of an icon and international statesman, we asked some of our Alumni what the name NELSON MANDELA means to them.
Sticker shock: Why are glasses so expensive?
One factor: the world's largest eyewear company, the Italian firm Luxottica, controls a big chunk of the business. Lesley Stahl reports.
Views: 6972714 CBS News