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What is the future of brands?
 
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What is the future of brands? Best-selling author and chairman of Saffron Brand Consultants Wally Olins discusses in this short video. Brand New, Wally Olin's fascinating new book, looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. For more information, visit our website: http://www.thamesandhudson.com/Wally_Olins_Brand_New/9780500291399 Saffron Brand Consultants: http://saffron-consultants.com/ Follow us online: FB.com/thamesandhudson FB.com/saffronconsultants Twitter.com/thamesandhudson Twitter.com/saffronbc
Views: 2819 Thames & Hudson
The Brand Handbook
 
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Wally Olins, the guru of branding discusses his new publication 'The Brand Handbook' with Tyler Brule at the Victoria and Albert Museum on 23rd May 2008
Views: 6675 yourizen1
Nation Branding - Branding Guru Wally Olins speaks at IE
 
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Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm talks organized by IE School of Communication -- IE University and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication. http://www.ie.edu/IE/site/php/en/school_communication.php
Views: 8543 IE University
Wally Olins - The Nation And The Brand And The Nation As A Brand  Part 1
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 10731 smallbigdesign
Wally Olins on nation branding
 
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Wally speaks about how nations can better express themselves internally and externally with the help of a clear brand.
Views: 1507 SaffronConsultants
Brule on Brand Management
 
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Tyler Brûlé examines Burberry and talks with Wally Olins
Views: 1047 Contesian
Spain as a Brand - Strengths and Possibilities (Wally Olins at IE)
 
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Branding expert Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle discuss Spain as a Brand, its strengths and possibilities. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm Talks organized by IE School of Communication and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication. http://www.ie.edu
Views: 1193 IE University
Wally Olins - CCLND Interview
 
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Wally Olins - CCLND Interview
Views: 475 Manu Sainz
Branding isn't bollocks
 
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@mikeatherton A MINIMUM VIABLE PRESENTATION FOR CONGILITY 2014 ! Marking Isn't BOLLOCKS Sharepoint sucks. ! Alastair Mitchell and Andy Mcloughlin THE FEATURITIS CURVE Number of gimmicks Userhappiness "Decent, yet I wish it accomplished more… " "So happy they included this!" "Cool!" "I govern!" "Surmise I would be wise to peruse the manual" "Where the f*** did they put that?!" "Now I can't even do the ONE SIMPLE THING I purchased this for." "I suck." Kathy Sierra - Creating Passionate Users, 2005 Happy client top RAWR! 50millionusers 38years 13years 6months4years 50days Purefunction Featurewars Experiencewars TECHNOLOGY LIFECYCLE Don Norman, The Invisible Computer, 1998 Individuals purchase enabled forms of themselves. basic, instinctive, supernatural, individual, cherished, all over. @mikeatherton HUDDLE DESIGN PRINCIPLES straightforward, natural, enchanted, particular, cherished, all over. Group DESIGN PRINCIPLES S.i.m.p.l.e. Advertisers are just comparable to what they need to work with. Brands live in the passionate focuses of the cerebrum. YOUR BRAND IS NOT YOUR LOGO. @mikeatherton BRANDS OWN A CORNER OF YOUR MIND. BRAND IS A SMALL, DIFFERENTIATED IDEA. Carsafe Games Console Casual Camerainstant THE FIRST LAW OF BRANDING IS AL RIES, THE 22 IMMUTABLE LAWS OF BRANDING FOCUSOWNING A SINGLE DIFFERENTIATED IDEA IN THE CUSTOMER MIND Who are you? (Personality) What are you? (Importance) What do I think about you? (Reaction) What about you and me? (Relationship) THE BRAND LADDER "Building brand value is a grouping of steps, where each one stage is reliant on fruitful fruition of the past one." Kevin Lane Keller - Building Customer-based Brand Equity, 2001 wares merchandise administrations encounters changes CUSTOMERRELEVANCY DIFFERENTIATION PRICE PREMIUM PROGRESSION OF ECONOMIC VALUE Joseph Pine II and James H. Gilmore - The Experience Economy, 1999 A brand is a thought that you remained for, made genuine by what you do and communicated through your identity. ! Wally Olins We decide to go to the moon. John F. Kennedy, 1962 Compose YOUR BRAND STORY @mikeatherton TELL THE TALE OF YOUR PAST, PRESENT AND FUTURE. Let us know WHERE YOU CAME FROM AND WHAT You're HERE TO DO. We made an online manual for natural life utilizing BBC content Why is that essential? It gives individuals new get to the BBC's characteristic history chronicle Why? The BBC have put intensely in regular history programming in excess of 50 years Why? The BBC need to make quality projects which stand the test of time. Why? The BBC need to illuminate, instruct, and enliven the British open. Why is that paramount? The regular history chronicle has a percentage of the best footage anyplace on the planet Core reason Work back from what you do to uncover your center reason. Our center qualities are the qualities we think most about. C O M U N I C AT I O N R E S P E C T I N T E G R I T Y E X C E L E N C E because of @jcolman Our qualities are not who we seek to be. Our qualities are who we are.
Views: 58 Slidez Plaza
Branding, Globalization and Nations (Wally Olins at IE)
 
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Branding expert Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle discuss Branding, Globalization and Nations. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm Talks organized by IE School of Communication and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication.
Views: 710 IE University
Wolff & Olins: the reunion (4 of 4: On media attitudes to branding and branding today)
 
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In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review's editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today. Here they talk about media attitudes to branding, and the branding world today. See Patrick's full report on chairing the four-day Designyatra conference over on creativereview.co.uk/crblog
Views: 4381 CreativeReviewTV
Wolff & Olins: the reunion (1 of 4: What drove you mad about each other?)
 
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Earlier this year Michael Wolff and Wally Olins were reunited at the Kyoorius Designyatra in India, which was chaired by Creative Review's editor Patrick Burgoyne. In this first video, Pat asks the influential pair what drove them mad about the other.
Views: 7065 CreativeReviewTV
Wally Olins on a brand for Europe
 
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Saffron's chairman, Wally Olins, discusses the difficulties associated with creating a single brand for all member states of the EU.
Views: 3236 SaffronConsultants
Making Your Brand Work Inside and Out: Cirrus Connections
 
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Wally Olins, the world's most experienced brand practitioner, and his colleague Ian Stephens share valuable insights into engaging employees with brands. Tony Voller, IHG's Senior Vice President, EMEA Human Resources and Global Talent, talks about how IHG successfully engages employees by encouraging individuals to use their talent and initiative.
Views: 3071 CirrusConnect
(Re-) Branding for Europe
 
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In dieser Podiumsdiskussion wurde, basierend auf den Erkenntnissen der zuvor präsentierten Europäischen Markenwertstudie, über die praktischen Herausforderungen im Europäischen Branding für Unternehmen und Regionen , Länder und Europa gesamt diskutiert. Die Teilnahme des Präsidenten des Rumänischen Parlaments und früheren Rumänischen Außenministers Mircea Geoana zeigt die Tragweite diese Themas und ermöglicht eine spannende Diskussion.
Views: 187 iconvienna
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 2
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 4051 smallbigdesign
Why Startups Need Branding - Forest Young
 
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"Branding is not just a logo and a microsite" Head of Design at Wolf Olins, Forest Young, explains why it is critical for startups and founders to apply the right branding assignments to boost their business. *** ABOUT WOLFF OLINS *** Wolff Olins is a brand consultancy based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001. For over 50 years Wolff Olins creates and builds some of the most powerful and purposeful brands (e.g. Enel and The Met, Grubhub and zigbee alliance) in the world by designing from the point of view of the user, creating experiences that are for the many rather than for the few. Four areas of expertise: leadership story, customer experience, employee experience and equipping to deliver. *** ABOUT FOREST YOUNG *** Forest Young studied graphic design at the Yale University School of Art where he received his MFA and was awarded the Mark Whistler Prize. He is currently Head of Design at Wolff Olins SF, a Critic at the Yale University School of Art, and recently served on the Board of Directors for AIGA/NY. Forest's work has received numerous accolades from Cannes Lions, Art Directors Club, One Show, AIGA Cased, Fast Company, Brand New Awards, Print, Graphis, Communication Arts, REBRAND 100® and the Webby Awards. ------------------------------------------------------------------------------------------------------ Location: San Francisco Speaker: Forest Young, Head of Design at Wolff Olins ------------------------------------------------------------------------------------------------------ Learn more about Wolff Olins: https://www.wolffolins.com/ Learn more about Forest Young: https://www.linkedin.com/in/forestyoung ------------------------------------------------------------------------------------------------------ Like us on Facebook: https://www.facebook.com/BeFastTV/ Follow us on Twitter: https://twitter.com/BeFastTV Follow us on Instagram: https://www.instagram.com/befast.tv/ Check Out More: http://www.befast.tv
Views: 386 BeFast.TV
Brand Language
 
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Mike Benson, Creative Director, Wolff Olins - Brand Language
Views: 1518 Wolff Olins
Wally Olins: Clear brand idea for Poland
 
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Wally Olins na temat szczegółów i możliwości realizacji strategii dla marki Polska.
Views: 1414 Briefpl
Brand Equity: Wally Olins - A Tribute
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Brand Equity: Wally Olins - A Tribute For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 862 ET NOW
Wolff & Olins: the reunion (3 of 4: Their impact on branding and No-Logo)
 
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In the third of our extracts from their discussion at the Kyoorius Designyatra in India, Michael Wolff and Wally Olins talk about life after their split, and their impact on the design community
Views: 4299 CreativeReviewTV
Wally Olins: Marketing places 2013
 
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Zapraszamy do obejrzenia wywiadu z Wally Olinsem, światowej sławy ekspertem od reklamy, promocji i marek, z którym w kwietniu br. rozmawiał Grzegorz Kiszluk. Olins regularnie odwiedza Polskę, a z magazynem Brief spotkał się po raz czwarty. Na pytanie, co od ostatniej rozmowy zmieniło się w marketingu miejsc, nasz gość odpowiedział krótko - Bardzo wiele! Wkrótce opublikujemy też drugą część wywiadu, w którym Olins i Kiszluk rozmawiają o tym, jaki wizerunek powinna mieć Polska. Co należy robić, aby pozytywnie zaistnieć w umysłach i wyobraźni cudzoziemców? Jakie skojarzenia chcemy budzić? Jak budować markę w erze mediów społecznościowych? I wreszcie, ile to kosztuje i po jakim czasie możemy spodziewać się efektów naszych działań? Zapraszamy.
Views: 302 Briefpl
Michael Wolff
 
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Michael Wolff, founder of Wolff Olins agency and a leader in the world of design and branding, discusses his interests and issues with designer Seb Ahmad. This is a teaser for 7 short videos with Wolff on different topics here: http://www.creative-choices.co.uk/develop-your-career/article/advice-for-designers Get more information, advice and resources to help you develop a creative career at http://www.creative-choices.co.uk
Views: 4931 Creative Choices
EXPRESSING BRAND IN THE DIGITAL AGE
 
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SPEAKER Jacob Cohen, Senior Strategist - Technology, Wolff Olins James Hilton, Co-Founder and Chief Creative Officer, AKQA Casper Willer, Managing Partner, Naked MODERATOR Doug Jaeger, Partner JaegerSloan, President, ADC New York
Views: 718 DMEXCO
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 3
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 2453 smallbigdesign
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 4
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 1976 smallbigdesign
Wally Olins: define Polishness, BriefCafe 26.11.2010
 
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O pozycji Polski w Europie i na świecie o najważniejszych zagadnieniach w budowaniu marki krajów rozmawiamy z Wally Olinsem, światowej sławy ekspertem od wizerunku i marek krajów, regionów, korporacji.
Views: 165 Briefpl
Do brands matter in a recession?
 
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Ije Nwokorie, Senior Strategist, Wolff Olins - Do brands matter in a recession?
Views: 27317 survivalofthefastest
Wally Olins | Design Indaba - 2012
 
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Getting the branding identity of a country right has lead to many positive results, Wally Olins explains. Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image. All rights belong to Designindaba http://www.designindaba.com/video/wally-olins
Views: 504 smallbigdesign
Wally Olins ● A Simple Tribute
 
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Wally Olins (19 December 1930 - 14 April 2014) "Pay Your Tribute" Twitter: https://twitter.com/RIP3ooo Facebook: https://facebook.com/RIP3ooo Google+: https://plus.google.com/103940510051527837606
Views: 103 Rest in Peace
Grundfos - Wally Olins
 
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Teaser for Grundfos Virtual Brand Convention filmed and edited for Kunde & Co
Views: 1465 Panterproduktion
SMITH, John
 
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SMITH, John _x000D_ THAMES NEWS - 21.9.88 - POLICE:NEW REPORT HAS ACCUSED THE MET OF BEING OUT OF TOUCH WITH THE PUBLIC - SAYS SOME OFFICERS ARE RUDE AND AGGRESSIVE - CLAIMS THE FORCE IS RIDDLED WITH IN-FIGHTING/POOR MANAGEMENT LUNCH.112/30. AFT. 116/26. PM. 114/22 (acr pkgd) LATE. 117/28. _x000D_ Intv.Wally OLINS, Report Author communication enough serviece with the met police MA a good for the London public. _x000D_ John SMITH, AsstCommissioner...If their are reporting significant problems, we will be very,very, quick to remedy them. _x000D_ vox pops,opinions, in Camden....no complaints....nice to see a few more black faces....they try to be fair....they're are not as sensitive on racial issues...doing a good job._x000D_ Gvs, Police on the beat residential areas...police vans/cars with sirens...police in groups...helping the public..._x000D_ police cars/siren in Soho- at night...generalactivities' all ex.lib.pics.TN._x000D_ KEN ANDREW Reporting. _x000D_
Views: 32 Thames News
Does Your Business Have A Brand? | Business Growth
 
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Maid In Business - http://www.maidinbusiness.com In today's video we ask, what is a brand anyway? What is a brand and what does it do for our business? Why do we even need one? what do you think? Thank you for watching. Please feel free to leave any feedback, questions or comments below. CONNECT WITH MAID IN BUSINESS ON THE INTERNET: Facebook http://www.facebook.com/maidinbusiness Twitter http://www.twitter.com/maidinbusiness Pintrest http://www.pintrest.com/maidinbusiness Google + http://www.google.com/+maidinbusiness Connect with Kelly: Linked In http://www.linkedin.com/in/kellymward About Me http://www.about.me/kelly.ward Personal Twitter http://www.twitter.com/madamward Personal Pintrest http://www.pintrest.com/madamward Personal Google + http://www.google.com/+kellywardmadam...
Views: 108 Maid In Business
Design Museum: Design in Britain debate
 
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Wally Olins, Rick Roynor, Daniel Charny, Simon Waterfall and Andrew Nahum join Deyan Sudjic at the Design Museum to discuss the state of design in Britain
Views: 832 Octopus Publishing
Nation Branding
 
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Jeremy Hildreth from Saffron Brand Consultants and others talk nation Branding
Views: 5439 Seth Weintraub
Wally Olins at the Speakers for Business
 
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Wally Olins at the Speakers for Business.
Views: 1356 smallbigdesign
Wolff & Olins: the reunion (2 of 4: The Split)
 
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Earlier this year Michael Wolff and Wally Olins were reunited at the Kyoorius Designyatra in India, which was chaired by Creative Review's editor Patrick Burgoyne. In this second video, Pat asks the influential pair about their split and their attitudes to the Wolff Olins company today.
Views: 4180 CreativeReviewTV
El Sol 2009, Wally Olins: El futuro del Branding
 
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Otra ponencia estela (extracto) de este maestro de maestros del branding en El Festival publicitario de El Sol 2009. Wally Olins es presidente de Saffron Brand Consultants.
Views: 1042 MarketingDirecto
Wally Olins: Ministry of Colture and Tourism / Brandmarker
 
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Wally Olins, Saffron, İstanbul, Marka, Brand, Brandisyou, Turgay Adıyaman, Jacob Benbunan, Brandmarker, Turizm, Magic Talent, Brand Consultant, Turkey, Türkiye, Dünya Markası,
Views: 351 Gokhan Evrankaya
Wally Olins: Przez Kaczyńskich nie mogłem wdrażać creative tension!
 
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Wywiad ze światowej sławy ekspertem ds. brandingu państw Wallym Olinsem. Rozmawiają Adam Mikołajczyk i Grzegorz Kiszluk.
Views: 2193 Briefpl
Rufus Olins presents in the 'Engage' section at Ogivly Verge
 
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Rufus Olins from Haymarket presents in the 'Engage' section at Ogilvy Verge Rufus Olins is managing director of Haymarket Brand Media, which includes the UK's leading marketing and communications properties, Brand Republic, Marketing, Campaign, PR Week and Media Week.
Views: 632 VergeLondon
IE WALLY OLINS CONFERENCE
 
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Wally Olins Conference at IE
Views: 1162 IEStudentOffice
Wally Olins Inteview for IQads in 2010 (interviewed by Alina Galeriu)
 
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the story here: http://www.cityinads.com/memoriam-wally-olins/
Views: 167 CityInAds Ro