Search results “Positioning a luxury brand”
How to Launch a Luxury Startup
So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 43856 Scaling Retail
The Building of A Luxury Brand That Clients Recognize
Subscribe: http://bit.ly/1yvaUjs Learn from 350+ millionaire mentors: https://www.secretentourage.com/academy/ Get the tools and resources to build a 7-figure business: https://www.secretentourage.com/curriculum/
Views: 6666 Secret Entourage
What is Positioning or Brand Positioning? (Episode 6 : S1)
Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 102376 Kamil's Kartoons
Positioning a Brand: Breaking Into New Markets Using Disruption & Contempt
http://602communications.com. How can you take down a market leader? The smartest marketers refuse to play by the established rules. They pick a fight with leading competitors and force them to play a new game. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the subversive marketing smarts behind Audi's disruption of luxury car branding. See how they used name calling, sarcasm, and contempt to reposition competitors, and redefine Audi as a major player in the luxury car sector. This mistake of complacency is one of the foundations of branding failure. Winning brands in the established sector have built marketing that assures their success in a steady competitive environment. The best television ads will upset the apple cart, forcing everyone in the sector to reposition themselves in order to combat a new enemy. It is remarkably easy for category leaders to settle into an established branding war that fights battles on familiar terms. Each member of the winning class will trade barbs with each other, but the status quo advertising methods of war presides. Very few established brands voluntarily redefine their sector. Most are content to sit back and play out the same battles over decades. When an upstart enters the frey and begins positioning a brand, it is important that the new product disrupts this equilibrium. Making similar claims as successful competitors will simply show that new product as an upstart trying to gain respect from its betters. The upstart brand must ask itself, what is customer focus? Why are the category leaders able to dominate with the current brand position? If the upstart brand can question and cast doubt about the leaders dominance, then positioning a brand takes on a whole new stage. The best competitors don't openly attacked the brand leader, who is probably beloved. Instead, they go after the very premise of the leaders dominance. They show that the game the leader is playing has changed and it is a new day, with new expectations from the customers, and new attributes to a winning product. What is customer relationship marketing? It is about planning a new game where the lead product is not the predestined winner of the marketing game. What is customer focus all about, it's about redefining the category marketing conversation so it starts a new conversation about the product. Brands like Cadillac get a standard of over-the-top lavish luxury. In order for them to be successful they must continue to play this game. Lexus has done the same thing. Audi's smartest move was that they picked a brand position that Cadillac and Lexus could not boldly move into. If you're going to be prestigious, stately, and successful, then it is not except to be sporty, rebellious, and a rule breaker. Cadillac and Lexus cannot move into Audis branding wheelhouse without seriously wondering off of their main brand message. Audi was smart enough to pick a brand position on the fringes of the luxury market and it will be content to pick away at the category leader with its rebellious message. See more Emotional Marketing videos at http://602communications.com.
Views: 2890 Graeme Newell
What Prada Can Teach You About Branding
http://SocialMediaMadeMeRich.com Here's a great video regarding the power of effective branding and packaging. Prada is a MASTER at this and entrepreneurs should take note. You'll discover how to position your company as a premium brand in the marketplace, over and above other competitors. You'll also learn hidden psychological influence factors that turn fans into loyal customers who become disciples for your products / services. Dedicated to your success, - Matthew Loop http://dcincome.com/blog/prada-branding-secrets-for-entrepreneurs Prada Prada Milano Prada men's shoes
Views: 18146 Matthew Loop
Luxury Brand Management | HUGO BOSS | Brand Positioning
This video will take you through the perceptive account of strategic brand management in regards to a luxury brand HUGO BOSS. Second part of the video shares the insights into the dynamics of successful brand positioning strategy.
Views: 2876 Lovey CHAUHAN-RM
4. How Do You Create Brand Awareness? | #BoFEducation
Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
The External Positioning That Attracts Hungry High End Buyers Ep.11
In this video, Dan reveals what you get paid for more than your expertise or results. It also about external positioning and near the end of the video, you’ll discover why the best people at anything are generally the poorest. Watch it now. Click here to discover how to make your reputation and personal brand so good, people can’t help but pay you lots of money: https://www.youtube.com/watch?v=MNPIsTlnyIo&list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://hungrybuyers.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Check out these Top Trending Playlist: 1.) How to Sell High Ticket Products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about The External Positioning That Attracts Hungry High End Buyers Ep.11 https://youtu.be/sG7A9nBeNg4 https://youtu.be/sG7A9nBeNg4
Views: 13492 Dan Lok
Positioning a Brand: Selling a Lifestyle, Not Just a Product
http://602communications.com Justin Boots is a brand that inspires feverish devotion from it's fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.
Views: 8641 Graeme Newell
Positioning a Brand: Best Uses of Attention Grabbers & Personal Branding
http://602communications.com Emotional marketing master Graeme Newell shows how you can use star power effectively in positioning a brand by examining the Food Network.
Views: 263 Graeme Newell
Branding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 116173 Brian G Johnson TV
Branding and Positioning for Startups
Establishing a brand is extremely necessary. A brief introduction to branding and positioning for your startup. For any queries please feel free to visit one of my ventures at http://www.presentationgfx.com. Check out by blog at: http://www.arnab.co If you would like to get in touch here are my social links: Facebook: https://www.facebook.com/arnabarray Twitter: https://twitter.com/arnabarray Linkedin: https://in.linkedin.com/in/arnabarray Drop in your queries and I would love to answer them. Help spread the video by liking and sharing the video. And Subscribe to the channel.
Views: 1254 Arnab Ray
Brand Yourself: How (And Why) To Create Your Brand Personality - Dan Lok
★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://brandpersonality.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K
Views: 10196 Dan Lok
How To Use Exclusivity To Sell High-End Products - How To Sell High-Ticket Products & Services Ep.14
The Affluent are attracts to exclusivity. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Watch this video until the end to see how to use exclusivity to attract rich clients. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://exclusivity.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How To Use Exclusivity To Sell High-End Products - How To Sell High-Ticket Products & Services Ep.14 https://youtu.be/LWPRUwX0pcU https://youtu.be/LWPRUwX0pcU
Views: 16304 Dan Lok
How to Set Up a Fashion Business with the Right Positioning?
Do you know how to set up a fashion business with the right positioning? You probably have a very clear idea of your brand when it comes to your design aesthetic, but you have to communicate the essence of your brand properly across all channels if you're going to succeed. That means strategically positioning your brand through all communications, advertising, pricing, the way your company functions internally and more. And it's not just about how you see your brand - it's about who you're marketing to. Everything has to make sense for your target customer or you'll waste a lot of time and money in the process. Tune in to learn more. Follow us here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 218 Scaling Retail
How to Position Any Business to Charge Premium Prices
Accompanying guide: http://www.nicholasreese.com/picture-perfect-positioning/ It is so easy to fall into the same trap that a lot of freelancers and entrepreneurs fall into which is overlooking the importance of how they are actually positioned in the market. More often than not, freelancers and entrepreneurs end up feeling so overwhelmed by reluctance and fear that no one will want to buy their products and/or hire them for their services if they decide to raise their prices up. In this video I break down this mentality down and I talk about a strategy that I have been using for a long time. Learn all about what I refer to as "Picture Perfect Positioning Strategy" which helps you understand how a premium strategy can serve you as better using four basic steps which basically require you to get into the mindset of your client so that you understand their goals; frame the conversation around the quality of the products and/or services that you offer; explain how your products/services are different from those offered by others; and provide them with a clear example of what could end up happening if they opted for products/services other than your own. I have also created a guide called the Picture Perfect Positioning Strategy Guide which is basically a walk-through to provide you with a better understanding of the four basic steps and a much more elaborate breakdown of key insights that will allow you to figure out what you need to know about market positioning and better pricing. The Picture Perfect Positioning Strategy Guide will only be available for free download for a limited period of time so make sure that you get your copy while you still can. To download a copy of The Picture Perfect Positioning Strategy Guide, please click here: http://www.nicholasreese.com/picture-perfect-positioning/ Don't forget to check out the accompanying guide for this video which is available on my blog at: http://www.nicholasreese.com/premium-positioning/
Views: 6180 Nick Reese
Tod's Mocs - Is It Worth It? - Luxury Driving Moccasin Shoe Review
Click here for my honest review on Tod's Mocs: https://gentl.mn/tods-mocs DRIVING MOCS 101: https://gentl.mn/2GOwafA Check out the selection of Tod's Mocs: https://www.tods.com/ SHOP THE VIDEO: 1. Silk Pocket Square in Light Blue with Small and Large Paisley - https://gentl.mn/2BUFYk9 2. Shadow Stripe Ribbed Socks Light Grey and Light Blue - https://gentl.mn/2UbAE3g --------------------------------------------------------------------------------------------------------- Want to stay updated? Sign up here for free: https://gentl.mn/2IFDa0p Want to see more videos? Subscribe to our channel! https://www.youtube.com/user/thegentlemansgazette --------------------------------------------------------------------------------------------------------- Gentleman's Gazette https://www.gentlemansgazette.com/ https://gentl.mn/2IFO5a6 Facebook: https://www.facebook.com/gentlemansgazette FREE EBOOK: https://gentl.mn/2IFDa0p The model we have here it's called Laccetto Gommini and it retails for $495 in the US. It is of course made in Italy but other than the fact that it has some laces, leathers, and rubber nub sole, there's really not much more information on their website. Considering, it's almost $500 expensive, I find that quite disappointing. The shoe has the characteristic rubber pebble nubs that allow the shoe the same flexibility as it would be with an all leather sole. At the same time, it lasts longer than a just leather sole moccasin. Of course, the lifespan is still shorter compared to a regular men's dress shoe with a leather sole or rubber sole. Because $495 is quite a bit of money for just a driving shoe, a lot of men also wear them as casual shoes, especially during the summer. The problem is without the structured heel cap and toe cap, they're not ideal for walking. They get bigger and the leather sole wears out a lot faster. The one we ordered comes in a nice blue and I think it's made of a shrunken calf leather or cowhide, again, nothing's mentioned on the website but if you take a closer look, you can see it has somewhat of a scotch grain texture but it's not achieved by embossing it but simply by shrinking the leather. I find it's quite nice and it's also a little more durable than suede leather which is also something they offer. It's really nothing special on the inside and for the price, I would have hoped for a bit more contrast or something interesting. The insole is covered with one piece of leather lining and underneath, you can find a rubber wedge that is a little cushier and more comfortable to stand in them. At the same time, it's not made all of leather like the most high-quality men's dress shoes, for example. Each pair of Tod's mocs is made out of 35 pieces in a hundred steps. So the big question, are Tod's mocs worth it? First, let's look at the cons. To me, one of the biggest cons is that it's not a shoe that will last me 15 or 20 years if I regularly wear it because it has this leather sole with the rubber pebbles which is super flexible but it also wears out very quickly if I use it in everyday wear. Also, it's not a shoe you want to wear when it's wet outside because the water will go right through the leather up onto your socks and feet which is quite uncomfortable. At the end of the day, buying Tod's driving mocs is still mostly a brand buy. Fortunately, the Tod's branding is not obnoxious. Looking at the shoe, the construction method, the materials that go into it, I think it should retail more at a 200 to 250 dollar price range and not at a 500 dollar price range. But of course, when it comes to pricing, branding is everything and Tod's does a fantastic job in positioning their brand and maintaining high prices. So what are the pros? Even though the shoe can wear out pretty quickly, the style itself is rather timeless and you'll be able to wear it in 10 or 20 years down the line. Even though you would assume other brands can simply replicate the style, I still think Tod's has an edge when it comes to their styling versus other brands in the market. One of the biggest pros of Tod's mocs is probably that they come in a large number of colors in different leathers including suede and exotic skins such as crocodile. To my knowledge, there is no other brand that offers such a wide range. So ultimately, are they worth it to me? Watch the video to find out! #Todsmocs #moccasins #notsponsored
Views: 24045 Gentleman's Gazette
Gilt Groupe positioned as marketing platform for luxury brands, says cofounder
Gilt Groupe positioned as marketing platform for luxury brands, says cofounder
Views: 50 NapeanLLC
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 815834 TED Archive
Global Trends In Luxury Hospitality | Jerry Inzerillo | TEDxWilmingtonSalon
Jerry shares from his vast collection of stories from a stellar career. His takeaways? Service is nobility, service leads to success, and service deserves recognition. Gerard Inzerillo is Chief Executive Officer of Forbes Travel Guide. Jerry, as he is known by most in the business, is a visionary recognized for his trademark innovation and his extensive network of contacts in tourism, hospitality, entertainment and business, cultivated during his four decades as a manager and executive in the hospitality and entertainment industries. During his storied career, Inzerillo has developed some of the world’s most famous and successful lifestyle brands in tourism and entertainment. His leadership has been instrumental in the successful globalization of Forbes Travel Guide as well as in the conceptualization and operations of breakthrough hotel properties, such as Atlantis, One&Only Resorts, Ian Schrager Hotels, Four Seasons and Hilton Hotels. As CEO of Forbes Travel Guide since May 2014, Inzerillo has successfully lead the company from its North American origins to the most trusted and respected recognition of service excellence worldwide. Forbes Travel Guide evaluates more than 2,000 of the world’s finest properties. From 2012 to 2014, Inzerillo served as the president and CEO of IMG Artists, the global leader in artist management, performing arts and lifestyle events planning. At IMG Artists, Inzerillo directed global strategies for the company’s music, events, festivals, government consulting and artist and facility management businesses. IMG Artists manages the careers of more than 500 artists and produces 2,500 musical and lifestyle events annually. Before coming to IMG Artists, Inzerillo was president of Kerzner Entertainment Group, where he served from 1991 to 2011. While there, he was responsible for raising the visibility of the company and the profile of its properties in the Bahamas, Dubai, the Indian Ocean, Mexico, Morocco, Africa, Mauritius and Maldives, as well as conceptualizing and positioning its One&Only Resorts brand. Inzerillo oversaw the production and launch of several legendary properties, including the opening of the billion-dollar Phase III of Atlantis in the Bahamas in May of 2007 and the $1.5 billion Atlantis-Dubai on Palm Island in 2008, which received worldwide media coverage and was featured on the cover of Newsweek. From 1991 to 1996, Inzerillo served as chief operating officer of Sun City, the unique South African resort complex built by Sol Kerzner. In 1987, he was the founding president and chief executive officer of Morgans Hotel Group, which was later rebranded as Ian Schrager Hotels. While there, he conceptualized, opened and positioned such avant-garde properties as Morgans, Royalton and Paramount in New York; the historic Delano in Miami Beach; and Mondrian in Los Angeles. Inzerillo resides in New York City with his wife, former CNN news anchor Prudence Solomon, and their daughter, Helena Zakade, who was named by her godfather, Nelson Mandela. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 27084 TEDx Talks
Market Segmentation and Targeting with BMW
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
Views: 3975 Pankaj Chauhan
How to Create a Lifestyle Brand
Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 6728 Scaling Retail
How to Charge like a Luxury Brand
https://www.angelquintana.com In this exclusive free training, Angel will introduce you the core principles on how to create a luxury brand and what it really takes to success in business. Grab the 60 min Free Empowerment Hour at http://www.luxurybranddoyenne.com/empowerment-hour
Views: 531 Angel Quintana
Building a luxury fashion brand in Asia: Warren Liu at TEDxHongKong 2013
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 4104 TEDx Talks
Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting
-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 98449 GaryVee
Luxury brands embracing baby market
Baby fashion expert and consultant Rachel Florio-Urso discusses baby fashion trends with Nina dos Santos and Maggie Lake. More from CNN at http://www.cnn.com/
Views: 1120 CNN
Brand Positioning 101: How to Tell a Memorable Story
How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. We covered: How social media has transformed the concept of branding Why companies must know what values they stand for today Finding out what your customers care about (and how they communicate) The difference between your existing customers vs. leads you want to attract How to tell a story about your brand that delivers value What three key story concepts your brand can tell Why marketers should focus on empathy for their customers Resources All of the Above t3n - digital pioneers How to Use Jobs-to-be-Done to Read Your Customers' Minds Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy Why Am I Crying All the Time? Happy Money: The Science of Happier Spending SXSW: South by Southwest Conference Seth Godin’s Marketing Secrets to Launching a New Business Purple Cow
How to Market Luxury Brands Using a Grassroots Campaign - Randall Metting
In Chapter 7 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting how he learned to market luxury brands by creating a grassroots campaign. Working with Brown-Forman's Appleton Estate Rum, Metting creates a nationwide event schedule integrating premium brands in experiential luxury event settings. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion. He is also an on-air radio personality for 93.3 KGSR Radio Austin. He earned a B.S. in Advertising from the University of Florida. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 1457 Capture Your Flag
True Luxury Global Consumer Segmentation  2016
The different luxury consumer profiles according to BCG/Altagamma
Views: 6536 FondazioneAltagamma
How to Position Yourself in the Luxury & High-End Marketplace w/Erik Brown & Rod Watson
The high end market is always a buyer’s market because there’s so much inventory. How do agents get the edge on their competition for their homes to sell? What are the first things you can do in the market place to start attracting clients? How do books work as credibility indicators? On this episode, we discuss generating and converting high end leads with Erik Brown and Rod Watson. A book lends such credence to you as an expert. It gives us the ability to not be a commodity. -Erik Brown Takeaways + Tactics Create a luxury network group with other high-end service providers to get more referrals. 74% of agents have sold 10 or less houses. Internet based leads are effective but the nurture period is 6-12 months. At the start of the show, Erik and Rod described their businesses and use of books as credibility indicators. Erik also shared on his shock and awe package, and his lead generation buckets. Next we talked about how Erik broke into the Beverley Hills market, and towards the end of the show, we went into detail about positioning yourself in your marketplace. Erik and Rod also shared on; - Why luxury real estate is always a buyer’s market - How to use books within your greater content offering - Why internet based leads require patience - Tapping into the high-end market Your goal in marketing yourself in luxury and high-end real estate is attracting business so you don’t have to chase it. It’s important to have credibility indicators in your content plan, listing package and mailing pieces. The existence of this content means people trust you more, and if this happens within a strong network group - you won’t only generate leads, but you can actually shorten the conversion period. Guest Bios Erik Brown Author and Realtor Erik is outside the box and comically questions authority, but just as important, he is a determined and efficient professional. His thought provoking and detailed analysis of the home buying and selling process has earned him speaking engagements across the country. Every year, he and his agents work with hundreds of home buyers and sellers to fulfill their dream. Go to http://erikrbrown.com/ for more information, or follow @theerikbrown on Instagram. Rod Watson Rod and his team are trusted advisers and Realtors for a diverse mixture of San Diego sellers and buyers. Seeing a huge shift in the Southern California real estate market, they changed with the times and moved to the globally recognized brokerage, Teles Properties. Under the Teles brand, Rod and his team have the exclusive ability to market their listings to an afluent and international audience. Go to http://www.thewatsongrouprealty.com/ for more information or follow @RodWatson23 on Twitter and Instagram. Resources: Subscribe to the show at luxurylistingpodcast.com/free Learn more about the LUXE Certification at http://marketingluxuryexpert.com/
Marketing: The Market Positioning Map
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 36143 tutor2u
Why choosing this Major ? - Luxury Brand Management major  | ESSEC Global MBA
Prof. Sonja Prokopec, Luxury Brand Management Major Coordinator of the Global MBA, tells you more about why you should pursue the Luxury Brand Management major. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 2887 ESSEC Business School
UG Pathway  - Global Luxury Brand Management
About the course: https://pearlacademy.com/undergraduate/global-luxury-brands-management-course
Views: 3014 Pearl Academy, India
Rita Errai - MBA Luxury Brand Management
Hear from MBA Luxury Brand Management student, Rita, as she talks about her course and her time studying at GCU London.
Views: 977 GCU London
How To Sell More Luxury Goods
Get Instant Access: http://eepurl.com/Yd9ur It takes much more than just advertising to accomplish selling luxury goods. Luxury brands must connect with high net-worth consumers through educational brand awareness. Insider Luxury Brand Marketing Strategies reveals the Most Powerful Luxury Marketing Strategies to sell luxury goods, reach wealthy consumers, and get real results... This never disclosed information can help your luxury brand sell luxury goods faster, reach wealthy consumers, and increase consumer retention. All of which helps to put your luxury brand way ahead of YOUR competition. Insider Luxury Brand Marketing Strategies from the experts at Mosnarcommunications.com
Views: 2677 mosnarmedia
Luxury Packaging by Zechini
RevoBox: a new era in luxury packaging is about to begin! www.revobox.it Zechini presents the luxury boxes solutions. Equipment to produce a wide range of boxes: collapsible, self mounting, with flaps, foldable, with windows, boxes with magnets, rigid boxes, round boxes, multi level boxes, RevoBox, cardboard boxes, microwave boxes, 5 pieces cover, grooved cover. Pick & place solution for filling, thermoform denester, rigid box positioning. All these models can be manufactured with our machine Zechini.
"How to Build Your Brand Through Storytelling" - Thoughtful China
Marketers do more than promote products, they build a brand history and traditions that can last for generations, developing enormous loyalty and passion from customers. This is especially true for luxury brands. In this week’s episode, find out how to build your brand through storytelling from luxury marketing experts Javier Calvar, Marc Arnold, Vladimir Djurovic and Louis Houdart.
Views: 1926 ThoughtfulChina
“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
The greatest TED Talk ever sold - Morgan Spurlock
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4111059 TED-Ed
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3392452 Apple
Luxury Brand Management in Hospitality // Professional short course 2016
Edition # 1 Tourism Authority of Thailand X LUXELLENCE hosted Luxury Brand Management in Hospitality a Professional short course in 2016
Views: 268 "Luxellence Center"
Kia is Consumer Report's top non-luxury brand!
Kia has earned another accolade from a top automotive publication.
Views: 202 Brantford Kia
EPP 156: Marketing For Luxury Brands With Raphael Paulin-Daigle CEO of SplitBase
In this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury eCommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes. In this episode Raphael explains how his conversion optimization agency saw a lot of growth after concentrating on a very specific niche. They started offering their services to SaaS companies (software as a service), then switched to work with eCommerce companies that make at least $1Million per year. Eventually understanding that their core customers are luxury brands.
In China, link your luxury brand to history - Andrew McGarry
THE NEW CHINESE WEALTHY see luxury goods as a way to show they have made it. But what is ‘luxury’ to a Chinese consumer, and how does a new brand, without a history gain access to this lucrative market? In this ClarkMorgan Insights interview, Andrew McGarry, Managing Director of International Wine Exchange, highlights how he has taken an unknown brand, King’s Harvest, and turned it into a must have item. International Wine Exchange is a specialist exporter of Australian wines. With considerable experience in Greater China, the company assists international wine importers in finding the right wine to satisfy the needs of their customers and their marketplace. Help us caption & translate this video! http://amara.org/v/HPyW/
What's Really Happening With Positioning Strategy?
What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning Your positioning strategy is the foundation for your marketing strategy, your advertising strategy, and your messaging. Your positioning strategy eventually should revive in product packaging, advertising, point of revenue retailing, revenues presentations, PR launches, product information sheets, direct mail, and on item web pages on internet sites. Competitive positioning strategy is frequently the first workout business owners undertake prior to determining to produce a brand-new business along with associated products and services. It specifies the marketplace require the company will certainly fulfill, and it summarizes exactly how the business will certainly safeguard and grow its placement. It's the base for a business's whole go-to-market strategy, and it aids define brand name, advertising communications and advertising and marketing and revenues strategies. A message strategy is the approach and procedures utilized to provide your resale value proposition to the target audience. This is exactly how you sell the conveniences of your answer as the very best value. The most basic yet narrowest possibility is offering a low-cost technique. Value-added or high-end brand names should emphasize high quality, solution or various other differentiating benefits from lower-cost alternatives. Using humor, drama, offering recommendations are afraid or stress and anxiety, challenging selling, reviews and demonstrations prevail messaging procedures. The trick is to receive the focus of your clients and create your placement in the marketplace. Product positioning strategies are numerous, and the collection of one over one more is critical to how your firm will certainly industry its services or items. Taking a reasonable approach in choosing a positioning strategy can ensure an excellent selection. Click Below To Learn More: What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning http://www.youtube.com/watch?v=9WZHp5knpiE
Views: 121 Hamza Davis
Product Positioning
Name: Jake Trujillo Video Presentation: 4:05 Written Word Count: N/A Sources Cited: 3 Works Cited: Yarow, Jay. “Why Apple Wants You to Believe It Is a Luxury-Goods Company.” Business Insider, Business Insider, 9 Mar. 2015, www.businessinsider.com/why-apple-wants-you-to-believe-it-is-a-luxury-goods-company-2015-3. Frank, Robert. “Why Apple's Burberry Hire Really Isn't so Baffling.” CNBC, CNBC, 15 Oct. 2013, www.cnbc.com/2013/10/15/apple-is-a-luxury-brand-not-a-tech-company.html. Wang, Qing. “Why the IPhone X Means Apple Is Now a Luxury Brand.” Warwick Business School, 3 Nov. 2017, www.wbs.ac.uk/blogs/staff/why-the-iphone-x-means-apple-is-now-a-luxury-brand/.
Views: 3 Jake Trujillo
Introduction to Brand Management | Lecture 2: The 3D Business Model
Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 455 Polimoda
Positioning Statement Video
Campbell's VS. Progresso
Views: 20 Taylor Schmidt
Market Positioning For Realtors... by Kelly Lucente & Hague Partners
Hague Partners presents America's #1 authority on market positioning and brand building for real estate agents. What would customers miss if you ceased to exist? If you can't answer that question powerfully, emotionally, and succinctly, you MUST watch this webinar. What do people say about you when you're not in the room? After following Kelly's advice it will make you proud. This 30 minute webinar is loaded with the advice on how Realtors can build a rock star brand. Greg Hague CEO, Hague Partners #1 Selling Arizona Luxury Homes
Views: 138 Greg Hague